{"id":2035,"date":"2020-06-10T13:20:00","date_gmt":"2020-06-10T11:20:00","guid":{"rendered":"https:\/\/tandemprojects.cat\/?post_type=projects&#038;p=2035"},"modified":"2020-07-22T13:00:03","modified_gmt":"2020-07-22T11:00:03","slug":"capsulas-xuan-lan-yoga","status":"publish","type":"projects","link":"https:\/\/tandemprojects.cat\/es\/projects\/capsulas-xuan-lan-yoga\/","title":{"rendered":"C\u00e1psulas Xuan Lan Yoga"},"content":{"rendered":"\n<p>La macro influencer <a href=\"https:\/\/www.instagram.com\/xuanlanyoga\/\">Xuan Lan<\/a>, de gran impacto medi\u00e1tico, es el centro de la campa\u00f1a de Sol\u00e1n de Cabras para crear una experiencia a partir del branded content centrado en Yoga y <strong>el claro posicionamiento de la marca en lifestyle premium.<\/strong><\/p>\n\n\n\n<p>El foco del proyecto se ha dirigido a generar imagen de marca, resaltar el compromiso de la marca con las personas y la vida sana y reforzar su car\u00e1cter premium. Con el equipo de Tandem Projects dedicado a la organizaci\u00f3n y producci\u00f3n audiovisual, hemos podido preparar un rodaje completo, intenso en timming y valiente en los contenidos.<\/p>\n\n\n\n<p>Las c\u00e1psulas audiovisuales para las redes sociales nos han permitido crear historias vinculadas a la vida healthy y la marca. Nos es m\u00e1s f\u00e1cil vincular ideas a partir de recordar historias y es por eso que una marca con historia detr\u00e1s ser\u00e1 mucho m\u00e1s potente en la mente del consumidor. 15 c\u00e1psulas con 15 fant\u00e1sticas masterclasses de Yoga de la mano de la influencer&nbsp;<a href=\"https:\/\/www.instagram.com\/xuanlanyoga\/\">@xuanlanyoga<\/a>. C\u00e1psulas producidas con el objetivo de <strong>vincular directamente a Sol\u00e1n de Cabras con el bienestar f\u00edsico y mental<\/strong>, valores inherentes de la marca. La aclamada profesora comparti\u00f3 su amplio conocimiento de Yoga y de las estrategias de mindfulness con todos sus seguidores.<\/p>\n\n\n\n<p>Solan de Cabras utiliza el patrocinio, eventos y activaciones para conseguir sus objetivos: generar engagement y comunicar sus mensajes estrat\u00e9gicos. <strong>Hemos ayudado a la marca de agua premium en su ideaci\u00f3n, coordinaci\u00f3n y ejecuci\u00f3n de experiencias de marca y audiovisuales.<\/strong><\/p>\n\n\n\n<figure class=\"wp-container-2 wp-block-gallery-1 wp-block-gallery columns-3 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img width=\"683\" height=\"1024\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/01.-capsules-xuan1-683x1024.jpeg\" alt=\"\" data-id=\"1192\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/01.-capsules-xuan1.jpeg\" data-link=\"https:\/\/tandemprojects.cat\/projects\/capsules-solan-de-cabras\/01-capsules-xuan1\/\" class=\"wp-image-1192\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/01.-capsules-xuan1-683x1024.jpeg 683w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/01.-capsules-xuan1-200x300.jpeg 200w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/01.-capsules-xuan1-768x1151.jpeg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/01.-capsules-xuan1-1025x1536.jpeg 1025w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/01.-capsules-xuan1-125x187.jpeg 125w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/01.-capsules-xuan1-1170x1754.jpeg 1170w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/01.-capsules-xuan1.jpeg 1334w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"683\" height=\"1024\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/capsules-xuan2-683x1024.jpeg\" alt=\"\" data-id=\"1196\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/capsules-xuan2.jpeg\" data-link=\"https:\/\/tandemprojects.cat\/projects\/capsules-solan-de-cabras\/capsules-xuan2\/\" class=\"wp-image-1196\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/capsules-xuan2-683x1024.jpeg 683w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/capsules-xuan2-200x300.jpeg 200w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/capsules-xuan2-768x1151.jpeg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/capsules-xuan2-1025x1536.jpeg 1025w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/capsules-xuan2-125x187.jpeg 125w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/capsules-xuan2-1170x1754.jpeg 1170w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/capsules-xuan2.jpeg 1334w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"683\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/NQt8tOCg-1024x683.jpeg\" alt=\"\" data-id=\"1208\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/NQt8tOCg-scaled.jpeg\" data-link=\"https:\/\/tandemprojects.cat\/projects\/capsules-solan-de-cabras\/nqt8tocg\/\" class=\"wp-image-1208\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/NQt8tOCg-1024x683.jpeg 1024w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/NQt8tOCg-300x200.jpeg 300w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/NQt8tOCg-768x512.jpeg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/NQt8tOCg-1536x1024.jpeg 1536w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/NQt8tOCg-2048x1366.jpeg 2048w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/NQt8tOCg-280x187.jpeg 280w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/NQt8tOCg-1170x780.jpeg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"683\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/M1xaOniA-1024x683.jpeg\" alt=\"\" data-id=\"1200\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/M1xaOniA-scaled.jpeg\" data-link=\"https:\/\/tandemprojects.cat\/projects\/capsules-solan-de-cabras\/m1xaonia\/\" class=\"wp-image-1200\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/M1xaOniA-1024x683.jpeg 1024w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/M1xaOniA-300x200.jpeg 300w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/M1xaOniA-768x512.jpeg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/M1xaOniA-1536x1024.jpeg 1536w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/M1xaOniA-2048x1365.jpeg 2048w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/M1xaOniA-280x187.jpeg 280w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/M1xaOniA-1170x780.jpeg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"683\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/rCWuuRBg-1024x683.jpeg\" alt=\"\" data-id=\"1212\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/rCWuuRBg-scaled.jpeg\" data-link=\"https:\/\/tandemprojects.cat\/projects\/capsules-solan-de-cabras\/rcwuurbg\/\" class=\"wp-image-1212\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/rCWuuRBg-1024x683.jpeg 1024w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/rCWuuRBg-300x200.jpeg 300w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/rCWuuRBg-768x512.jpeg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/rCWuuRBg-1536x1024.jpeg 1536w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/rCWuuRBg-2048x1365.jpeg 2048w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/rCWuuRBg-280x187.jpeg 280w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/rCWuuRBg-1170x780.jpeg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"683\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/SRA0oq8A-1024x683.jpeg\" alt=\"\" data-id=\"1220\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/SRA0oq8A-scaled.jpeg\" data-link=\"https:\/\/tandemprojects.cat\/projects\/capsules-solan-de-cabras\/sra0oq8a\/\" class=\"wp-image-1220\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/SRA0oq8A-1024x683.jpeg 1024w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/SRA0oq8A-300x200.jpeg 300w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/SRA0oq8A-768x512.jpeg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/SRA0oq8A-1536x1024.jpeg 1536w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/SRA0oq8A-2048x1365.jpeg 2048w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/SRA0oq8A-280x187.jpeg 280w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/SRA0oq8A-1170x780.jpeg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n","protected":false},"featured_media":900,"template":"","clients":[134,290],"serveis_tandem":[11],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00e1psulas Xuan Lan Yoga - 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