{"id":2002,"date":"2020-06-10T13:29:48","date_gmt":"2020-06-10T11:29:48","guid":{"rendered":"https:\/\/tandemprojects.cat\/?post_type=projects&#038;p=2002"},"modified":"2020-07-22T13:00:40","modified_gmt":"2020-07-22T11:00:40","slug":"campana-zona-de-bajas-emisiones","status":"publish","type":"projects","link":"https:\/\/tandemprojects.cat\/es\/projects\/campana-zona-de-bajas-emisiones\/","title":{"rendered":"Campa\u00f1a Zona de Bajas Emisiones"},"content":{"rendered":"\n<p>La creaci\u00f3n de la Zona de Bajas Emisiones ha contado con una fuerte campa\u00f1a de comunicaci\u00f3n de la Autoridad del Transporte Metropolitano. La ZBE nace con el objetivo de <strong>mejorar la calidad del aire en la conurbaci\u00f3n urbana de Barcelona.<\/strong> <\/p>\n\n\n\n<p> La campa\u00f1a de la<a href=\"http:\/\/www.instagram.com\/atm_bcn\">@atm_bcn<\/a>, liderada por Tandem Projects, ha incluido la <strong>concepci\u00f3n y el dise\u00f1o de diversos soportes<\/strong>. Destaca una plataforma web, apoyada por un v\u00eddeo corporativo explicativo, que permite consultar la etiqueta ambiental asociada a la matr\u00edcula as\u00ed como si el desplazamiento est\u00e1 afectado, introduciendo el origen y el destino. En el caso de desplazamientos afectados se muestran alternativas de movilidad en transporte p\u00fablico o combinando el veh\u00edculo privado y el transporte p\u00fablico! #movilidad<\/p>\n\n\n\n<p>Con esta campa\u00f1a se divulga entre la ciudadan\u00eda de la Regi\u00f3n Metropolitana de Barcelona las implicaciones de la ZBE de forma pr\u00e1ctica y dando soluciones factibles a los usuarios para hacer un cambio de h\u00e1bitos en sus desplazamientos cotidianos. <strong>\u00a1Reducir la contaminaci\u00f3n y mejorar la calidad del aire es cosa de todos y todas!<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed-vimeo wp-block-embed is-type-video is-provider-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Zona de Baixes Emissions Rondes BCN\" src=\"https:\/\/player.vimeo.com\/video\/387385886?dnt=1&amp;app_id=122963\" width=\"1170\" height=\"658\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-container-2 wp-block-gallery-1 wp-block-gallery columns-3 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"717\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/01.-atm-amockuppng-1024x717.png\" alt=\"\" data-id=\"1175\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/01.-atm-amockuppng.png\" data-link=\"https:\/\/tandemprojects.cat\/projects\/atm-zbe\/01-atm-amockuppng\/\" class=\"wp-image-1175\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/01.-atm-amockuppng-1024x717.png 1024w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/01.-atm-amockuppng-300x210.png 300w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/01.-atm-amockuppng-768x538.png 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/01.-atm-amockuppng-1536x1075.png 1536w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/01.-atm-amockuppng-2048x1434.png 2048w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/01.-atm-amockuppng-267x187.png 267w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/01.-atm-amockuppng-1170x819.png 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"683\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Mockup_Infografia_ATM-1024x683.jpg\" alt=\"\" data-id=\"1179\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Mockup_Infografia_ATM-scaled.jpg\" data-link=\"https:\/\/tandemprojects.cat\/projects\/atm-zbe\/mockup_infografia_atm\/\" class=\"wp-image-1179\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Mockup_Infografia_ATM-1024x683.jpg 1024w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Mockup_Infografia_ATM-300x200.jpg 300w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Mockup_Infografia_ATM-768x512.jpg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Mockup_Infografia_ATM-1536x1024.jpg 1536w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Mockup_Infografia_ATM-2048x1365.jpg 2048w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Mockup_Infografia_ATM-280x187.jpg 280w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Mockup_Infografia_ATM-1170x780.jpg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"684\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Mokcup-Tweet-1024x684.jpg\" alt=\"\" data-id=\"1183\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Mokcup-Tweet-scaled.jpg\" data-link=\"https:\/\/tandemprojects.cat\/projects\/atm-zbe\/mokcup-tweet\/\" class=\"wp-image-1183\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Mokcup-Tweet-1024x684.jpg 1024w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Mokcup-Tweet-300x200.jpg 300w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Mokcup-Tweet-768x513.jpg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Mokcup-Tweet-1536x1025.jpg 1536w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Mokcup-Tweet-2048x1367.jpg 2048w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Mokcup-Tweet-280x187.jpg 280w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Mokcup-Tweet-1170x781.jpg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n","protected":false},"featured_media":197,"template":"","clients":[204],"serveis_tandem":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - 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