{"id":1997,"date":"2020-06-23T10:41:24","date_gmt":"2020-06-23T08:41:24","guid":{"rendered":"https:\/\/tandemprojects.cat\/?post_type=projects&#038;p=1997"},"modified":"2022-01-13T10:13:27","modified_gmt":"2022-01-13T09:13:27","slug":"plogging","status":"publish","type":"projects","link":"https:\/\/tandemprojects.cat\/es\/projects\/plogging\/","title":{"rendered":"Plogging"},"content":{"rendered":"\n<p>Lanjar\u00f3n es una de las principales marcas de agua y m\u00e1s reconocidas por su calidad y compromiso medioambiental, tal como muestra su claim \u00abSiente la pureza\u00bb. La marca, focalizada en campa\u00f1as que lo acerquen a la responsabilidad social corporativa y el convencimiento de la necesidad de implantar medidas en la sociedad para conseguirlo, ha encargado un \u00abPlogging\u00bb, u<strong>na experiencia sostenible para potenciar el PET reciclado de Lanjar\u00f3n <\/strong>a trav\u00e9s de la recogida de residuos en una gran conurbaci\u00f3n urbana, como es la barcelonesa.<\/p>\n\n\n\n<p>El \u2018plogging\u2019 es la \u00faltima disciplina entre las tendencias ambientales del mundo del deporte. Se trata de <strong>una combinaci\u00f3n de \u2018running\u2019 con recogida de basuras o residuos<\/strong> en los entornos donde se corre; y&nbsp; vinculado a una gran campa\u00f1a digital. Como agencia de m\u00e1rketing de experiencias, Tandem Projects siempre apuesta por la organizaci\u00f3n de eventos y experiencias innovadoras y con fuerte compromiso social.<\/p>\n\n\n\n<p>La producci\u00f3n y la campa\u00f1a de comunicaci\u00f3n cont\u00f3 con el desarrollo de un sitio web y plataforma de inscripciones desarrollada Inhouse, as\u00ed como una campa\u00f1a de medios a trav\u00e9s de anuncios y notas de prensa.<\/p>\n\n\n\n<p>Adem\u00e1s, la campa\u00f1a de influencer m\u00e1rketing ha contado con influencers que ejercieron de gu\u00eda y emblema de la prueba, ya que cada grupo ha sido capitaneado por un deportista y persona vinculada a la salud y el medio ambiente, con fuerte repercusi\u00f3n en redes sociales como Instagram. Les han ofrecido consejos sobre c\u00f3mo ser m\u00e1s efectivos respetando el medio ambiente. Los \u2018capitanes\u2019 eran&nbsp; el corredor y periodista Valent\u00ed Sanjuan, la deportista y ge\u00f3loga Sandra Blasco y la \u201cinfluencer\u201d Olivia Cobos.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-container-2 wp-block-gallery-1 wp-block-gallery columns-3 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"576\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/PLOGGING-LANJARON-blog3-1024x576.jpeg\" alt=\"\" data-id=\"494\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/PLOGGING-LANJARON-blog3-scaled.jpeg\" data-link=\"https:\/\/tandemprojects.cat\/deporte-naturaleza-y-medio-ambiente-como-valores-de-consolidacion-de-marca\/plogging-lanjaron-blog3\/\" class=\"wp-image-494\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/PLOGGING-LANJARON-blog3-1024x576.jpeg 1024w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/PLOGGING-LANJARON-blog3-300x169.jpeg 300w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/PLOGGING-LANJARON-blog3-768x432.jpeg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/PLOGGING-LANJARON-blog3-1536x864.jpeg 1536w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/PLOGGING-LANJARON-blog3-2048x1152.jpeg 2048w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/PLOGGING-LANJARON-blog3-280x158.jpeg 280w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/PLOGGING-LANJARON-blog3-1170x658.jpeg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"576\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/PLOGGING-LANJARON-blog2-1024x576.jpeg\" alt=\"\" data-id=\"490\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/PLOGGING-LANJARON-blog2-scaled.jpeg\" data-link=\"https:\/\/tandemprojects.cat\/deporte-naturaleza-y-medio-ambiente-como-valores-de-consolidacion-de-marca\/plogging-lanjaron-blog2\/\" class=\"wp-image-490\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/PLOGGING-LANJARON-blog2-1024x576.jpeg 1024w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/PLOGGING-LANJARON-blog2-300x169.jpeg 300w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/PLOGGING-LANJARON-blog2-768x432.jpeg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/PLOGGING-LANJARON-blog2-1536x864.jpeg 1536w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/PLOGGING-LANJARON-blog2-2048x1152.jpeg 2048w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/PLOGGING-LANJARON-blog2-280x158.jpeg 280w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/PLOGGING-LANJARON-blog2-1170x658.jpeg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"576\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/PLOGGING-LANJARON-blog1-1024x576.jpeg\" alt=\"\" data-id=\"482\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/PLOGGING-LANJARON-blog1-scaled.jpeg\" data-link=\"https:\/\/tandemprojects.cat\/deporte-naturaleza-y-medio-ambiente-como-valores-de-consolidacion-de-marca\/plogging-lanjaron-blog1\/\" class=\"wp-image-482\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/PLOGGING-LANJARON-blog1-1024x576.jpeg 1024w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/PLOGGING-LANJARON-blog1-300x169.jpeg 300w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/PLOGGING-LANJARON-blog1-768x432.jpeg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/PLOGGING-LANJARON-blog1-1536x864.jpeg 1536w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/PLOGGING-LANJARON-blog1-2048x1152.jpeg 2048w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/PLOGGING-LANJARON-blog1-280x158.jpeg 280w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/PLOGGING-LANJARON-blog1-1170x658.jpeg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n","protected":false},"featured_media":485,"template":"","clients":[],"serveis_tandem":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Plogging - Tandem Projects<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tandemprojects.cat\/es\/projects\/plogging\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Plogging - Tandem Projects\" \/>\n<meta property=\"og:description\" content=\"Lanjar\u00f3n es una de las principales marcas de agua y m\u00e1s reconocidas por su calidad y compromiso medioambiental, tal como muestra su claim \u00abSiente la pureza\u00bb. La marca, focalizada en campa\u00f1as que lo acerquen a la responsabilidad social corporativa y el convencimiento de la necesidad de implantar medidas en la sociedad para conseguirlo, ha encargado\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tandemprojects.cat\/es\/projects\/plogging\/\" \/>\n<meta property=\"og:site_name\" content=\"Tandem Projects\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-13T09:13:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/PLOGGING-LANJARON-blog1-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tandemprojects.cat\/es\/projects\/plogging\/\",\"url\":\"https:\/\/tandemprojects.cat\/es\/projects\/plogging\/\",\"name\":\"Plogging - Tandem Projects\",\"isPartOf\":{\"@id\":\"https:\/\/tandemprojects.cat\/es\/#website\"},\"datePublished\":\"2020-06-23T08:41:24+00:00\",\"dateModified\":\"2022-01-13T09:13:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/tandemprojects.cat\/es\/projects\/plogging\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tandemprojects.cat\/es\/projects\/plogging\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tandemprojects.cat\/es\/projects\/plogging\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/tandemprojects.cat\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projectes\",\"item\":\"https:\/\/tandemprojects.cat\/es\/projects\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Plogging\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tandemprojects.cat\/es\/#website\",\"url\":\"https:\/\/tandemprojects.cat\/es\/\",\"name\":\"Tandem Projects\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/tandemprojects.cat\/es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tandemprojects.cat\/es\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/tandemprojects.cat\/es\/#organization\",\"name\":\"Tandem Projects\",\"url\":\"https:\/\/tandemprojects.cat\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/tandemprojects.cat\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/FAVICON-TANDEM_Mesa-de-trabajo-1.jpg\",\"contentUrl\":\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/FAVICON-TANDEM_Mesa-de-trabajo-1.jpg\",\"width\":1067,\"height\":1067,\"caption\":\"Tandem Projects\"},\"image\":{\"@id\":\"https:\/\/tandemprojects.cat\/es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/tandemprojects\/\",\"https:\/\/www.linkedin.com\/company\/tandemprojects\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Plogging - Tandem Projects","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tandemprojects.cat\/es\/projects\/plogging\/","og_locale":"es_ES","og_type":"article","og_title":"Plogging - Tandem Projects","og_description":"Lanjar\u00f3n es una de las principales marcas de agua y m\u00e1s reconocidas por su calidad y compromiso medioambiental, tal como muestra su claim \u00abSiente la pureza\u00bb. La marca, focalizada en campa\u00f1as que lo acerquen a la responsabilidad social corporativa y el convencimiento de la necesidad de implantar medidas en la sociedad para conseguirlo, ha encargado","og_url":"https:\/\/tandemprojects.cat\/es\/projects\/plogging\/","og_site_name":"Tandem Projects","article_modified_time":"2022-01-13T09:13:27+00:00","og_image":[{"width":2560,"height":1440,"url":"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/PLOGGING-LANJARON-blog1-scaled.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/tandemprojects.cat\/es\/projects\/plogging\/","url":"https:\/\/tandemprojects.cat\/es\/projects\/plogging\/","name":"Plogging - Tandem Projects","isPartOf":{"@id":"https:\/\/tandemprojects.cat\/es\/#website"},"datePublished":"2020-06-23T08:41:24+00:00","dateModified":"2022-01-13T09:13:27+00:00","breadcrumb":{"@id":"https:\/\/tandemprojects.cat\/es\/projects\/plogging\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/tandemprojects.cat\/es\/projects\/plogging\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/tandemprojects.cat\/es\/projects\/plogging\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/tandemprojects.cat\/es\/"},{"@type":"ListItem","position":2,"name":"Projectes","item":"https:\/\/tandemprojects.cat\/es\/projects\/"},{"@type":"ListItem","position":3,"name":"Plogging"}]},{"@type":"WebSite","@id":"https:\/\/tandemprojects.cat\/es\/#website","url":"https:\/\/tandemprojects.cat\/es\/","name":"Tandem Projects","description":"","publisher":{"@id":"https:\/\/tandemprojects.cat\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tandemprojects.cat\/es\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/tandemprojects.cat\/es\/#organization","name":"Tandem Projects","url":"https:\/\/tandemprojects.cat\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/tandemprojects.cat\/es\/#\/schema\/logo\/image\/","url":"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/FAVICON-TANDEM_Mesa-de-trabajo-1.jpg","contentUrl":"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/FAVICON-TANDEM_Mesa-de-trabajo-1.jpg","width":1067,"height":1067,"caption":"Tandem Projects"},"image":{"@id":"https:\/\/tandemprojects.cat\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/tandemprojects\/","https:\/\/www.linkedin.com\/company\/tandemprojects\/"]}]}},"_links":{"self":[{"href":"https:\/\/tandemprojects.cat\/es\/wp-json\/wp\/v2\/projects\/1997"}],"collection":[{"href":"https:\/\/tandemprojects.cat\/es\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/tandemprojects.cat\/es\/wp-json\/wp\/v2\/types\/projects"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tandemprojects.cat\/es\/wp-json\/wp\/v2\/media\/485"}],"wp:attachment":[{"href":"https:\/\/tandemprojects.cat\/es\/wp-json\/wp\/v2\/media?parent=1997"}],"wp:term":[{"taxonomy":"clients","embeddable":true,"href":"https:\/\/tandemprojects.cat\/es\/wp-json\/wp\/v2\/clients?post=1997"},{"taxonomy":"serveis_tandem","embeddable":true,"href":"https:\/\/tandemprojects.cat\/es\/wp-json\/wp\/v2\/serveis_tandem?post=1997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}