{"id":1996,"date":"2020-06-23T10:35:48","date_gmt":"2020-06-23T08:35:48","guid":{"rendered":"https:\/\/tandemprojects.cat\/?post_type=projects&#038;p=1996"},"modified":"2022-01-13T10:14:28","modified_gmt":"2022-01-13T09:14:28","slug":"pista-de-hielo","status":"publish","type":"projects","link":"https:\/\/tandemprojects.cat\/es\/projects\/pista-de-hielo\/","title":{"rendered":"Pista de Hielo"},"content":{"rendered":"\n<p>Durante la \u00e9poca navide\u00f1a, las familias buscan experiencias para vivir con los m\u00e1s peque\u00f1os. La programaci\u00f3n familiar de eventos es un sector donde Tandem Projects innova y, como siempre, buscamos la excelencia en la organizaci\u00f3n y la gesti\u00f3n del evento. En Tandem Projects, propusimos una forma genial para diferenciarse de la competencia: una <strong>pista de hielo sostenible.<\/strong><\/p>\n\n\n\n<p>Colocada estrat\u00e9gicamente en M\u00e0gic Badalona, la pista de hielo ha sido capaz de absorber el flujo del propio centro comercial, as\u00ed como establecer sinergias, ya que ha introducido p\u00fablico nuevo al espacio, ha ofrecido actividades l\u00fadicas y familiares ampliando la oferta de ocio y deporte del Centro y <strong>ha generado una imagen de marca vinculada a las familias y la sostenibilidad.<\/strong><\/p>\n\n\n\n<p>Tandem Projects se encarga de la <strong>organizaci\u00f3n y la producci\u00f3n integral de la Pista de Hielo <\/strong>establecida en el Centro Comercial M\u00e0gic Badalona, que incluye una potente campa\u00f1a de comunicaci\u00f3n local basada en la presencia en medios locales de televisi\u00f3n, prensa y radio, street m\u00e1rketing a trav\u00e9s de torretas y banderolas y redes sociales, as\u00ed como inserciones en la edici\u00f3n digital del diario el Peri\u00f3dico. La <strong>campa\u00f1a de comunicaci\u00f3n<\/strong> incluye tambi\u00e9n un elemento offline centrado en un stand situado en el hall principal del Centro Comercial.<\/p>\n\n\n\n<p>Con la pista de hielo, Tandem Projects ha sumado un evento de larga duraci\u00f3n, familiar y sostenible a nuestra lista de organizaci\u00f3n e ideaci\u00f3n de experiencias \u00a1 Una pista de hielo m\u00e1gica!<\/p>\n\n\n\n<figure class=\"wp-container-2 wp-block-gallery-1 wp-block-gallery columns-3 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"768\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/IMG_7154-1-1024x768.jpg\" alt=\"\" data-id=\"1576\" class=\"wp-image-1576\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/IMG_7154-1-1024x768.jpg 1024w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/IMG_7154-1-300x225.jpg 300w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/IMG_7154-1-768x576.jpg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/IMG_7154-1-1536x1152.jpg 1536w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/IMG_7154-1-2048x1536.jpg 2048w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/IMG_7154-1-249x187.jpg 249w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/IMG_7154-1-1170x878.jpg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"684\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/pista-de-gel5-1024x684.jpeg\" alt=\"\" data-id=\"1724\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/pista-de-gel5-scaled.jpeg\" data-link=\"https:\/\/tandemprojects.cat\/projects\/pista-de-gel\/pista-de-gel5\/\" class=\"wp-image-1724\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/pista-de-gel5-1024x684.jpeg 1024w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/pista-de-gel5-300x200.jpeg 300w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/pista-de-gel5-768x513.jpeg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/pista-de-gel5-1536x1026.jpeg 1536w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/pista-de-gel5-2048x1368.jpeg 2048w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/pista-de-gel5-280x187.jpeg 280w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/pista-de-gel5-1170x781.jpeg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"684\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/01.-pista-de-gel6-1024x684.jpeg\" alt=\"\" data-id=\"1728\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/01.-pista-de-gel6.jpeg\" data-link=\"https:\/\/tandemprojects.cat\/projects\/pista-de-gel\/01-pista-de-gel6\/\" class=\"wp-image-1728\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/01.-pista-de-gel6-1024x684.jpeg 1024w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/01.-pista-de-gel6-300x200.jpeg 300w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/01.-pista-de-gel6-768x513.jpeg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/01.-pista-de-gel6-1536x1026.jpeg 1536w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/01.-pista-de-gel6-280x187.jpeg 280w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/01.-pista-de-gel6-1170x782.jpeg 1170w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/01.-pista-de-gel6.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"684\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/pista-de-gel3-1024x684.jpeg\" alt=\"\" data-id=\"1732\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/pista-de-gel3-scaled.jpeg\" data-link=\"https:\/\/tandemprojects.cat\/projects\/pista-de-gel\/pista-de-gel3\/\" class=\"wp-image-1732\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/pista-de-gel3-1024x684.jpeg 1024w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/pista-de-gel3-300x200.jpeg 300w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/pista-de-gel3-768x513.jpeg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/pista-de-gel3-1536x1026.jpeg 1536w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/pista-de-gel3-2048x1368.jpeg 2048w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/pista-de-gel3-280x187.jpeg 280w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/pista-de-gel3-1170x781.jpeg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"684\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/pista-de-gel2-1024x684.jpeg\" alt=\"\" data-id=\"1736\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/pista-de-gel2.jpeg\" data-link=\"https:\/\/tandemprojects.cat\/projects\/pista-de-gel\/pista-de-gel2\/\" class=\"wp-image-1736\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/pista-de-gel2-1024x684.jpeg 1024w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/pista-de-gel2-300x200.jpeg 300w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/pista-de-gel2-768x513.jpeg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/pista-de-gel2-1536x1026.jpeg 1536w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/pista-de-gel2-280x187.jpeg 280w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/pista-de-gel2-1170x782.jpeg 1170w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/pista-de-gel2.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"684\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/pista-de-gel4-1024x684.jpeg\" alt=\"\" data-id=\"1740\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/pista-de-gel4-scaled.jpeg\" data-link=\"https:\/\/tandemprojects.cat\/projects\/pista-de-gel\/pista-de-gel4\/\" class=\"wp-image-1740\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/pista-de-gel4-1024x684.jpeg 1024w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/pista-de-gel4-300x200.jpeg 300w, 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