{"id":1992,"date":"2020-06-22T19:06:51","date_gmt":"2020-06-22T17:06:51","guid":{"rendered":"https:\/\/tandemprojects.cat\/?post_type=projects&#038;p=1992"},"modified":"2020-07-13T12:39:49","modified_gmt":"2020-07-13T10:39:49","slug":"paid-media-creacion-de-contenidos","status":"publish","type":"projects","link":"https:\/\/tandemprojects.cat\/es\/projects\/paid-media-creacion-de-contenidos\/","title":{"rendered":"Paid Media + Creaci\u00f3n de contenidos"},"content":{"rendered":"\n<p>La Perola de Aira, Aira Natura y Can Ribalta son servicios de turismo rural agrupados bajo el nombre de <strong>Aira Grup<\/strong> y gestionan perfiles de redes sociales con un engagement creciendo!<\/p>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/laperoladaira\/\">La Perola d&#8217;Aira<\/a> es un restaurante de gastronom\u00eda catalana, de esencia tradicional y cocina cuidada. <a href=\"https:\/\/www.instagram.com\/airanatura\/\">Aira Natura<\/a> es un parque de aventuras en un magn\u00edfico espacio natural, para vivir experiencias emocionantes en familia. Y <a href=\"https:\/\/www.instagram.com\/canribaltahotel\/\">Can Ribalta<\/a> &nbsp;es un hotel rodeado de naturaleza en una mas\u00eda centenaria. \u00a1Bien conjuntados, forman la experiencia de turismo rural m\u00e1s completa del territorio!<\/p>\n\n\n\n<p><strong>Tandem Projects gestiona la comunicaci\u00f3n digital de Aira Grup, agrupando las diferentes redes de sus servicios<\/strong>. La estrategia de comunicaci\u00f3n se basa en la creaci\u00f3n y publicaci\u00f3n de contenido en las redes sociales, el env\u00edo de mailings (email marketing) y newsletters, y la preparaci\u00f3n de campa\u00f1as de social y google ads.<\/p>\n\n\n\n<p>La evaluaci\u00f3n de las campa\u00f1as de social media est\u00e1 enfocada directamente a los objetivos de marketing establecidos:<\/p>\n\n\n\n<ul><li><strong>Visitas a la web <\/strong>para poder convertir en clientes<\/li><li>Aumento de los <strong>impactos<\/strong> a trav\u00e9s de las redes sociales y la base de datos<\/li><li>Generaci\u00f3n <strong>imagen de marca e identidad<\/strong> de la organizaci\u00f3n<\/li><\/ul>\n\n\n\n<p>Con una calendarizaci\u00f3n bien definida y un sistema de co-gesti\u00f3n, Tandem Projects gestiona las redes sociales del grupo con un equipo multidisciplinar que calendariza y programa contenidos online, crea el contenido audiovisual, dise\u00f1a las creatividades, redacta los copias (copywriting) prepara las campa\u00f1as de inversi\u00f3n en paid media y, sobre todo,<strong> trata y acuerda con el cliente sus objetivos constantemente<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-container-2 wp-block-gallery-1 wp-block-gallery columns-3 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"717\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/LaPerola-Mockup-1024x717.jpg\" alt=\"\" data-id=\"1551\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/LaPerola-Mockup.jpg\" data-link=\"https:\/\/tandemprojects.cat\/projects\/paid-media-creacio-de-continguts\/laperola-mockup\/\" class=\"wp-image-1551\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/LaPerola-Mockup-1024x717.jpg 1024w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/LaPerola-Mockup-300x210.jpg 300w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/LaPerola-Mockup-768x537.jpg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/LaPerola-Mockup-1536x1075.jpg 1536w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/LaPerola-Mockup-2048x1433.jpg 2048w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/LaPerola-Mockup-267x187.jpg 267w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/LaPerola-Mockup-1170x819.jpg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"blocks-gallery-item__caption\">La Perola<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"768\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/AiraNatura-1024x768.jpg\" alt=\"\" data-id=\"1555\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/AiraNatura-scaled.jpg\" data-link=\"https:\/\/tandemprojects.cat\/projects\/paid-media-creacio-de-continguts\/floating-iphone-11-pro-max-and-ipad-pro-mockup-by-anthony-boyd-g\/\" class=\"wp-image-1555\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/AiraNatura-1024x768.jpg 1024w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/AiraNatura-300x225.jpg 300w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/AiraNatura-768x576.jpg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/AiraNatura-1536x1152.jpg 1536w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/AiraNatura-2048x1536.jpg 2048w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/AiraNatura-249x187.jpg 249w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/AiraNatura-1170x878.jpg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"blocks-gallery-item__caption\">Aira Natura<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"1024\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Ifxa37sg-1-1024x1024.jpeg\" alt=\"\" data-id=\"1559\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Ifxa37sg-1.jpeg\" data-link=\"https:\/\/tandemprojects.cat\/projects\/paid-media-creacio-de-continguts\/ifxa37sg-1\/\" class=\"wp-image-1559\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Ifxa37sg-1-1024x1024.jpeg 1024w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Ifxa37sg-1-300x300.jpeg 300w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Ifxa37sg-1-150x150.jpeg 150w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Ifxa37sg-1-768x768.jpeg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Ifxa37sg-1-187x187.jpeg 187w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Ifxa37sg-1.jpeg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"blocks-gallery-item__caption\">Post Aira<\/figcaption><\/figure><\/li><\/ul><\/figure>\n","protected":false},"featured_media":1554,"template":"","clients":[],"serveis_tandem":[12],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Paid Media + Creaci\u00f3n de contenidos - Tandem Projects<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tandemprojects.cat\/es\/projects\/paid-media-creacion-de-contenidos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paid Media + Creaci\u00f3n de contenidos - Tandem Projects\" \/>\n<meta property=\"og:description\" content=\"La Perola de Aira, Aira Natura y Can Ribalta son servicios de turismo rural 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