{"id":1985,"date":"2020-06-22T19:04:17","date_gmt":"2020-06-22T17:04:17","guid":{"rendered":"https:\/\/tandemprojects.cat\/?post_type=projects&#038;p=1985"},"modified":"2020-07-13T12:44:22","modified_gmt":"2020-07-13T10:44:22","slug":"gestion-redes-sociales-evento","status":"publish","type":"projects","link":"https:\/\/tandemprojects.cat\/es\/projects\/gestion-redes-sociales-evento\/","title":{"rendered":"Gesti\u00f3n redes sociales evento"},"content":{"rendered":"\n<p>La <a href=\"http:\/\/www.maorirace.com\">Maori Race<\/a> &nbsp;es un evento deportivo nacido en la era digital y con una presencia online muy destacada respecto a sus principales competidores. Es la carrera de obst\u00e1culos con m\u00e1s potencial del sector actualmente y el crecimiento de los \u00faltimos a\u00f1os <strong>ha sido exponencial en n\u00famero de inscripciones, captaci\u00f3n de patrocinios y, tambi\u00e9n, en presencia y seguimiento digital<\/strong>.<\/p>\n\n\n\n<p>La gesti\u00f3n de <a href=\"http:\/\/www.instagram.com\/maorirace\">redes sociales<\/a> para la organizaci\u00f3n de un evento deportivo como Maori Race tiene dos objetivos muy claros:<\/p>\n\n\n\n<ul><li>Captaci\u00f3n de inscripciones<\/li><li>Fidelizar participantes a trav\u00e9s de la creaci\u00f3n de comunidad y el reconocimiento de marca<\/li><\/ul>\n\n\n\n<p>En Tandem Projects somos especialistas en la gesti\u00f3n de la comunicaci\u00f3n online (o comunicaci\u00f3n digital) de eventos deportivos, de ocio y culturales puntuales.<\/p>\n\n\n\n<p>En este sentido, las redes sociales del evento deportivo Maori Race, organizado integralmente por Tandem Projects, est\u00e1n dirigidas a un p\u00fablico espec\u00edfico, tienen una audiencia segmentada (y en muchos casos fidelizada) y son estacionales (en \u00e9poca donde el circuito de carreras est\u00e1 en marcha).<\/p>\n\n\n\n<p>Las redes sociales sirven como<strong> plataforma de informaci\u00f3n del evento<\/strong> ya que m\u00e1s del 95% de los inscritos tienen una cuenta propia de Instagram o Facebook. Tambi\u00e9n sirven como plataforma de captaci\u00f3n, con una estrategia de patrocinio de contenidos y de promoci\u00f3n de campa\u00f1as espec\u00edficas muy directa y targetitzada.<\/p>\n\n\n\n<p>Adem\u00e1s de la gesti\u00f3n de redes sociales, los community managers tambi\u00e9n gestionan la estrategia, planificaci\u00f3n y creaci\u00f3n de contenidos de las campa\u00f1as de:<\/p>\n\n\n\n<ul><li><strong>Influencer Marketing<\/strong>, con grandes nombres del sector que apoyan y promocionan el circuito de carreras de obst\u00e1culos.<\/li><li><strong>Email marketing<\/strong>, con una base de datos amplia, construida a lo largo de diferentes ediciones.<\/li><\/ul>\n\n\n\n<p>Maori Race es un circuito de carreras de obst\u00e1culos sin miedo a nada, con una campa\u00f1a de comunicaci\u00f3n paralela integral, con una imagen muy caracter\u00edstica y un p\u00fablico entregado, gracias a la buena gesti\u00f3n del equipo de trabajo. <strong>Kia Kaha!<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Maori Race Santa Coloma 2019\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/nNpxA4T6RWc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-container-3 wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<figure class=\"wp-container-2 wp-block-gallery-1 wp-block-gallery columns-2 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"1024\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/n1fPmYuQ-1-1024x1024.jpeg\" alt=\"\" data-id=\"1506\" data-link=\"https:\/\/tandemprojects.cat\/?attachment_id=1506\" class=\"wp-image-1506\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/n1fPmYuQ-1-1024x1024.jpeg 1024w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/n1fPmYuQ-1-300x300.jpeg 300w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/n1fPmYuQ-1-150x150.jpeg 150w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/n1fPmYuQ-1-768x768.jpeg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/n1fPmYuQ-1-1536x1536.jpeg 1536w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/n1fPmYuQ-1-187x187.jpeg 187w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/n1fPmYuQ-1-1170x1170.jpeg 1170w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/n1fPmYuQ-1.jpeg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"737\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/T8TweKlg-1024x737.jpeg\" alt=\"\" data-id=\"1568\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/T8TweKlg.jpeg\" data-link=\"https:\/\/tandemprojects.cat\/projects\/gestio-xarxes-socials-esdeveniment\/t8tweklg\/\" class=\"wp-image-1568\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/T8TweKlg-1024x737.jpeg 1024w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/T8TweKlg-300x216.jpeg 300w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/T8TweKlg-768x553.jpeg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/T8TweKlg-1536x1106.jpeg 1536w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/T8TweKlg-2048x1475.jpeg 2048w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/T8TweKlg-260x187.jpeg 260w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/T8TweKlg-1170x842.jpeg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n<\/div><\/div>\n","protected":false},"featured_media":1505,"template":"","clients":[],"serveis_tandem":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gesti\u00f3n redes sociales evento - Tandem Projects<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tandemprojects.cat\/es\/projects\/gestion-redes-sociales-evento\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gesti\u00f3n redes sociales evento - Tandem Projects\" \/>\n<meta property=\"og:description\" content=\"La Maori Race &nbsp;es un evento deportivo nacido en la era digital y con una presencia online muy destacada respecto a sus principales competidores. 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