{"id":1959,"date":"2020-06-22T16:18:09","date_gmt":"2020-06-22T14:18:09","guid":{"rendered":"https:\/\/tandemprojects.cat\/?post_type=projects&#038;p=1959"},"modified":"2020-07-13T12:37:13","modified_gmt":"2020-07-13T10:37:13","slug":"app-gamificacion-lanzamiento-captur","status":"publish","type":"projects","link":"https:\/\/tandemprojects.cat\/es\/projects\/app-gamificacion-lanzamiento-captur\/","title":{"rendered":"App Gamificaci\u00f3n: lanzamiento Captur"},"content":{"rendered":"\n<p>Auser-Renault es la organizaci\u00f3n que lidera la distribuci\u00f3n y comercializaci\u00f3n y de Renault, uno de los grandes fabricantes de veh\u00edculos del mundo, en Espa\u00f1a. En el a\u00f1o 2020 ha sido el a\u00f1o del gran lanzamiento del nuevo modelo Renault Captur, y Tandem Projects hemos sido los encargados de <strong>preparar la campa\u00f1a de activaci\u00f3n de la marca para generar awareness del nuevo modelo, un SUV de l\u00edneas atl\u00e9ticas y atractivo<\/strong>.<\/p>\n\n\n\n<p>Para esta activaci\u00f3n, en Tandem Projects hemos optado por un mix entre online y offline, dando una gran importancia al <strong>desarrollo tecnol\u00f3gico de una soluci\u00f3n para conseguir captaci\u00f3n de datos de los clientes a trav\u00e9s de una estrategia de gamificaci\u00f3n, encuesta a la usuario y sorteo.<\/strong><\/p>\n\n\n\n<p>Hemos dise\u00f1ado una activaci\u00f3n de marca con presencia f\u00edsica en varios centros comerciales. Branding, presencia de personal, ofertas, posibilidad de probar el nuevo veh\u00edculo &#8230; y, al mismo tiempo, <strong>encuestas digitales<\/strong> para conocer a\u00fan m\u00e1s el consumidor objetivo y <strong>poder hacer captaci\u00f3n de datos para convertir posteriormente en ventas<\/strong>. \u00a1Una acci\u00f3n integral!<\/p>\n\n\n\n<p>La soluci\u00f3n tecnol\u00f3gica se centr\u00f3 en ofrecer una gran experiencia de marca a trav\u00e9s de la gamificaci\u00f3n. Un test divertido, \u00e1gil y muy visual, ha ayudado a conocer m\u00e1s a fondo el consumidor. A posteriori, un juego de 3 en raya con diferentes versiones del Renault Captur te abr\u00eda un mundo de posibilidades: poder entrar en el sorteo de un fin de semana con el veh\u00edculo para probarlo y descubrir todos los secretos.<\/p>\n\n\n\n<figure class=\"wp-container-2 wp-block-gallery-1 wp-block-gallery columns-3 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img width=\"706\" height=\"1024\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Renault-Ma\u0300gic-10-de-42-706x1024.jpg\" alt=\"\" data-id=\"1439\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Renault-Ma\u0300gic-10-de-42-scaled.jpg\" data-link=\"https:\/\/tandemprojects.cat\/?attachment_id=1439\" class=\"wp-image-1439\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Renault-Ma\u0300gic-10-de-42-706x1024.jpg 706w, 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src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Renault-Ma\u0300gic-27-de-42-1024x576.jpg\" alt=\"\" data-id=\"1443\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Renault-Ma\u0300gic-27-de-42-scaled.jpg\" data-link=\"https:\/\/tandemprojects.cat\/?attachment_id=1443\" class=\"wp-image-1443\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Renault-Ma\u0300gic-27-de-42-1024x576.jpg 1024w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Renault-Ma\u0300gic-27-de-42-300x169.jpg 300w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Renault-Ma\u0300gic-27-de-42-768x432.jpg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Renault-Ma\u0300gic-27-de-42-1536x864.jpg 1536w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Renault-Ma\u0300gic-27-de-42-2048x1152.jpg 2048w, 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https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Renault-Ma\u0300gic-2-de-42-768x432.jpg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Renault-Ma\u0300gic-2-de-42-1536x864.jpg 1536w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Renault-Ma\u0300gic-2-de-42-2048x1152.jpg 2048w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Renault-Ma\u0300gic-2-de-42-280x157.jpg 280w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Renault-Ma\u0300gic-2-de-42-1170x658.jpg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"731\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/I2mFQw5A-1024x731.jpeg\" alt=\"\" data-id=\"1451\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/I2mFQw5A-scaled.jpeg\" data-link=\"https:\/\/tandemprojects.cat\/?attachment_id=1451\" class=\"wp-image-1451\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/I2mFQw5A-1024x731.jpeg 1024w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/I2mFQw5A-300x214.jpeg 300w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/I2mFQw5A-768x549.jpeg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/I2mFQw5A-1536x1097.jpeg 1536w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/I2mFQw5A-2048x1463.jpeg 2048w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/I2mFQw5A-262x187.jpeg 262w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/I2mFQw5A-1170x836.jpeg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n","protected":false},"featured_media":1458,"template":"","clients":[],"serveis_tandem":[13],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>App Gamificaci\u00f3n: lanzamiento 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