{"id":1957,"date":"2020-06-22T12:15:38","date_gmt":"2020-06-22T10:15:38","guid":{"rendered":"https:\/\/tandemprojects.cat\/?post_type=projects&#038;p=1957"},"modified":"2020-07-13T12:45:59","modified_gmt":"2020-07-13T10:45:59","slug":"yogarun","status":"publish","type":"projects","link":"https:\/\/tandemprojects.cat\/es\/projects\/yogarun\/","title":{"rendered":"YogaRun"},"content":{"rendered":"\n<p><br>Yoga Run ha sido el primer evento deportivo multitudinaria de yoga + running enfocado a un target premium y con la presencia de diferentes influencers. Patrocinado por la marca Sol\u00e1n de Cabras a nivel nacional, la experiencia deportiva ha tenido como objetivo fomentar la pr\u00e1ctica del yoga y el running como deportes de bienestar emocional de las personas. Tandem Projects ha organizado y liderado la organizaci\u00f3n y producci\u00f3n del evento.<\/p>\n\n\n\n<p>Para la realizaci\u00f3n de esta experiencia deportiva han buscado dos localizaciones de gran impacto en Madrid (Centro Cultural El Matadero) y Barcelona (C\u00fapula del Centro Comercial Las Arenas), sumado a una puesta en escena totalmente personalizada y customizada con los colores corporativos y otros materiales de branding que han sido complementados con una potente iluminaci\u00f3n y digitalizaci\u00f3n del espacio. Los maestros de ceremonias del Yoga Run han sido la gur\u00fa y referente internacional del mundo del yoga: Xuan Lan, embajadora de salud y bienestar emocional de Sol\u00e1n de Cabras y el triatleta Pitufollow, uno de los influencers m\u00e1s importante de running a nivel nacional.<\/p>\n\n\n\n<p>El resultado ha sido un evento con m\u00e1s de 2.000 participantes donde se han podido promover otros valores como la sostenibilidad, la alimentaci\u00f3n saludable o el autoconocimiento. Un evento propio y \u00fanico de un alto impacto medi\u00e1tico que ha conseguido todos los objetivos y KPIs propuestos por la organizaci\u00f3n y por su patrocinador principal.<\/p>\n\n\n\n<p>El Yoga Run by Solan de Cabras ha contado con un equipo estrat\u00e9gico de m\u00e1s de 20 profesionales. Tandem Projects ha aplicado su experiencia y su equipo especialista en eventos deportivos para la realizaci\u00f3n de un evento de \u00e9xito. La organizaci\u00f3n y la marca ya estamos planteando nuevas ediciones de esta completa experiencia deportiva.<\/p>\n\n\n\n<figure class=\"wp-container-2 wp-block-gallery-1 wp-block-gallery columns-3 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"683\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/iPrJ9FnA-1024x683.jpeg\" alt=\"\" data-id=\"1402\" data-link=\"https:\/\/tandemprojects.cat\/?attachment_id=1402\" class=\"wp-image-1402\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/iPrJ9FnA-1024x683.jpeg 1024w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/iPrJ9FnA-300x200.jpeg 300w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/iPrJ9FnA-768x512.jpeg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/iPrJ9FnA-1536x1024.jpeg 1536w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/iPrJ9FnA-2048x1365.jpeg 2048w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/iPrJ9FnA-280x187.jpeg 280w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/iPrJ9FnA-1170x780.jpeg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"756\" height=\"1024\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/oB97SLFg-756x1024.png\" alt=\"\" data-id=\"1398\" data-link=\"https:\/\/tandemprojects.cat\/?attachment_id=1398\" class=\"wp-image-1398\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/oB97SLFg-756x1024.png 756w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/oB97SLFg-221x300.png 221w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/oB97SLFg-768x1041.png 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/oB97SLFg-138x187.png 138w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/oB97SLFg.png 842w\" sizes=\"(max-width: 756px) 100vw, 756px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"683\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/01.-yogarun2-1024x683.jpeg\" alt=\"\" data-id=\"1410\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/01.-yogarun2.jpeg\" data-link=\"https:\/\/tandemprojects.cat\/?attachment_id=1410\" class=\"wp-image-1410\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/01.-yogarun2-1024x683.jpeg 1024w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/01.-yogarun2-300x200.jpeg 300w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/01.-yogarun2-768x512.jpeg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/01.-yogarun2-1536x1024.jpeg 1536w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/01.-yogarun2-280x187.jpeg 280w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/01.-yogarun2-1170x780.jpeg 1170w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/01.-yogarun2.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"683\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/yogarun1-1024x683.jpeg\" alt=\"\" data-id=\"1414\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/yogarun1.jpeg\" data-link=\"https:\/\/tandemprojects.cat\/?attachment_id=1414\" class=\"wp-image-1414\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/yogarun1-1024x683.jpeg 1024w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/yogarun1-300x200.jpeg 300w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/yogarun1-768x512.jpeg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/yogarun1-1536x1024.jpeg 1536w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/yogarun1-280x187.jpeg 280w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/yogarun1-1170x780.jpeg 1170w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/yogarun1.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"683\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/yogarun3-1024x683.jpeg\" alt=\"\" data-id=\"1418\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/yogarun3.jpeg\" data-link=\"https:\/\/tandemprojects.cat\/?attachment_id=1418\" class=\"wp-image-1418\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/yogarun3-1024x683.jpeg 1024w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/yogarun3-300x200.jpeg 300w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/yogarun3-768x512.jpeg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/yogarun3-1536x1024.jpeg 1536w, 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Patrocinado por la marca Sol\u00e1n de Cabras a nivel nacional, la experiencia deportiva ha tenido como objetivo fomentar la pr\u00e1ctica del yoga y el running como deportes de bienestar emocional\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tandemprojects.cat\/es\/projects\/yogarun\/\" \/>\n<meta property=\"og:site_name\" content=\"Tandem Projects\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-13T10:45:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/01.-yogarun2.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tandemprojects.cat\/es\/projects\/yogarun\/\",\"url\":\"https:\/\/tandemprojects.cat\/es\/projects\/yogarun\/\",\"name\":\"YogaRun - Tandem Projects\",\"isPartOf\":{\"@id\":\"https:\/\/tandemprojects.cat\/es\/#website\"},\"datePublished\":\"2020-06-22T10:15:38+00:00\",\"dateModified\":\"2020-07-13T10:45:59+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/tandemprojects.cat\/es\/projects\/yogarun\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tandemprojects.cat\/es\/projects\/yogarun\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tandemprojects.cat\/es\/projects\/yogarun\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/tandemprojects.cat\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projectes\",\"item\":\"https:\/\/tandemprojects.cat\/es\/projects\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"YogaRun\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tandemprojects.cat\/es\/#website\",\"url\":\"https:\/\/tandemprojects.cat\/es\/\",\"name\":\"Tandem Projects\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/tandemprojects.cat\/es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tandemprojects.cat\/es\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/tandemprojects.cat\/es\/#organization\",\"name\":\"Tandem Projects\",\"url\":\"https:\/\/tandemprojects.cat\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/tandemprojects.cat\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/FAVICON-TANDEM_Mesa-de-trabajo-1.jpg\",\"contentUrl\":\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/FAVICON-TANDEM_Mesa-de-trabajo-1.jpg\",\"width\":1067,\"height\":1067,\"caption\":\"Tandem Projects\"},\"image\":{\"@id\":\"https:\/\/tandemprojects.cat\/es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/tandemprojects\/\",\"https:\/\/www.linkedin.com\/company\/tandemprojects\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"YogaRun - Tandem Projects","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tandemprojects.cat\/es\/projects\/yogarun\/","og_locale":"es_ES","og_type":"article","og_title":"YogaRun - Tandem Projects","og_description":"Yoga Run ha sido el primer evento deportivo multitudinaria de yoga + running enfocado a un target premium y con la presencia de diferentes influencers. 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