{"id":1947,"date":"2020-06-17T15:58:33","date_gmt":"2020-06-17T13:58:33","guid":{"rendered":"https:\/\/tandemprojects.cat\/?post_type=projects&#038;p=1947"},"modified":"2020-07-07T13:14:15","modified_gmt":"2020-07-07T11:14:15","slug":"momentos-la-brava-spot-2019","status":"publish","type":"projects","link":"https:\/\/tandemprojects.cat\/es\/projects\/momentos-la-brava-spot-2019\/","title":{"rendered":"&#8220;Momentos&#8221; La Brava &#8211; Spot 2019"},"content":{"rendered":"\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Moments, spot La Brava 2019\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/uR4wWA-4LLo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>La Brava es una cerveza 100% natural, nacida e inspirada en la Costa Brava, en Catalu\u00f1a. Un grupo en crecimiento, con una <strong>identidad de marca diferenciadora e inspiradora<\/strong>, y un producto tentador, que nos encarg\u00f3 un proyecto ambicioso para crear y producir su spot corporativo de 2019.<\/p>\n\n\n\n<p>Las tendencias de consumo nos acercan al producto artesano y de proximidad, que plasmamos en el spot. Y La Brava quiere crecer y aproximarse a sus clientes. Por ello, propusimos que el spot siguiera las bases siguientes: <\/p>\n\n\n\n<ul><li><strong>Proximidad<\/strong>: para acercar la marca al cliente, que formar\u00e1 parte del spot.<\/li><li><strong>Cultura y familia<\/strong>: Unos valores y producto aplicables a la cultura local y expandibles en todo el mundo.<\/li><li><strong>Transparencia<\/strong>: El proceso transparente desde la fabricaci\u00f3n hasta el cata y el consumo de producto.<\/li><\/ul>\n\n\n\n<p>Un contenido de marca que transmite proximidad, emoci\u00f3n y ternura de recordar los grandes momentos vividos con la cerveza en la mano. <\/p>\n\n\n\n<p>Producida con una sabrosa receta, en la que inspiramos nuestra pieza audiovisual, La Brava es una cerveza con una fermentaci\u00f3n 3 veces superior a las de las grandes marcas. As\u00ed es como preparamos el spot de 2019, encargado a nuestra agencia. Con una preproducci\u00f3n exquisita, curando los ingredientes, los procesos, demostrando amor por el producto, y enfocados al sabor y a la imagen: <strong>en t\u00e1ndem con La Brava<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-container-2 wp-block-gallery-1 wp-block-gallery columns-3 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img width=\"768\" height=\"1024\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/la-brava-3.jpg\" alt=\"\" data-id=\"1250\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/la-brava-3.jpg\" data-link=\"https:\/\/tandemprojects.cat\/?attachment_id=1250\" class=\"wp-image-1250\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/la-brava-3.jpg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/la-brava-3-225x300.jpg 225w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/la-brava-3-140x187.jpg 140w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"576\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/la-brava1-1024x576.png\" alt=\"\" data-id=\"1254\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/la-brava1.png\" data-link=\"https:\/\/tandemprojects.cat\/?attachment_id=1254\" class=\"wp-image-1254\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/la-brava1-1024x576.png 1024w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/la-brava1-300x169.png 300w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/la-brava1-768x432.png 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/la-brava1-1536x864.png 1536w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/la-brava1-280x158.png 280w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/la-brava1-1170x658.png 1170w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/la-brava1.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"576\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/la-brava2-1024x576.png\" alt=\"\" data-id=\"1258\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/la-brava2.png\" data-link=\"https:\/\/tandemprojects.cat\/?attachment_id=1258\" class=\"wp-image-1258\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/la-brava2-1024x576.png 1024w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/la-brava2-300x169.png 300w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/la-brava2-768x432.png 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/la-brava2-1536x864.png 1536w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/la-brava2-280x158.png 280w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/la-brava2-1170x658.png 1170w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/la-brava2.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"768\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/PHOTO-2019-06-04-11-43-37-8.jpg\" alt=\"\" data-id=\"1262\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/PHOTO-2019-06-04-11-43-37-8.jpg\" data-link=\"https:\/\/tandemprojects.cat\/?attachment_id=1262\" class=\"wp-image-1262\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/PHOTO-2019-06-04-11-43-37-8.jpg 1024w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/PHOTO-2019-06-04-11-43-37-8-300x225.jpg 300w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/PHOTO-2019-06-04-11-43-37-8-768x576.jpg 768w, 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https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/PHOTO-2019-06-04-11-43-37-10-249x187.jpg 249w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"768\" height=\"1024\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/PHOTO-2019-06-04-11-43-37.jpg\" alt=\"\" data-id=\"1274\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/PHOTO-2019-06-04-11-43-37.jpg\" data-link=\"https:\/\/tandemprojects.cat\/?attachment_id=1274\" class=\"wp-image-1274\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/PHOTO-2019-06-04-11-43-37.jpg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/PHOTO-2019-06-04-11-43-37-225x300.jpg 225w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/PHOTO-2019-06-04-11-43-37-140x187.jpg 140w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><\/ul><\/figure>\n","protected":false},"featured_media":1273,"template":"","clients":[],"serveis_tandem":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;Momentos&quot; La Brava - Spot 2019 - Tandem Projects<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tandemprojects.cat\/es\/projects\/momentos-la-brava-spot-2019\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Momentos&quot; La Brava - Spot 2019 - Tandem Projects\" \/>\n<meta property=\"og:description\" content=\"La Brava es una cerveza 100% natural, nacida e inspirada en la Costa Brava, en Catalu\u00f1a. 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