{"id":1867,"date":"2020-06-19T12:19:24","date_gmt":"2020-06-19T10:19:24","guid":{"rendered":"https:\/\/tandemprojects.cat\/projects\/finestrelles-cotxe\/"},"modified":"2020-07-13T12:55:53","modified_gmt":"2020-07-13T10:55:53","slug":"finestrelles-cotxe","status":"publish","type":"projects","link":"https:\/\/tandemprojects.cat\/es\/projects\/finestrelles-cotxe\/","title":{"rendered":"Campa\u00f1a &#8220;\u00a1Regalamos un coche!&#8221;"},"content":{"rendered":"\n<p>Finestrelles Shopping Centre, el espacio de shopping con m\u00e1s potencial de Barcelona, apuesta por la creaci\u00f3n de <strong>experiencias \u00fanicas dentro de su estrategia de marketing.<\/strong><\/p>\n\n\n\n<p>La campa\u00f1a &#8220;\u00a1Regalamos un coche!&#8221;, Ha querido conseguir aumentar la awareness del Centro, adem\u00e1s de incrementar su base datos, al tiempo que transmit\u00eda una imagen de marca cuidada y responsable con el medio ambiente, a trav\u00e9s del<strong> sorteo de un coche el\u00e9ctrico y una campa\u00f1a a favor de la movilidad sostenible<\/strong>.<\/p>\n\n\n\n<p>En Tandem Projects hemos dise\u00f1ado e implementado la estrategia integral para cumplir los objetivos establecidos por el cliente. Tanto el dise\u00f1o web, la comunicaci\u00f3n, el concepto creativo de la campa\u00f1a, la gesti\u00f3n de personal, la ejecuci\u00f3n de la campa\u00f1a y la organizaci\u00f3n y producci\u00f3n del evento final han sido liderados por la agencia. <strong>Un \u00e9xito gracias a todo el equipo implicado.<\/strong><\/p>\n\n\n\n<p>Adem\u00e1s, tambi\u00e9n hemos producido un <strong>resumen audiovisual<\/strong> de la experiencia, en formato recopilaci\u00f3n de fotograf\u00edas y piezas audiovisuales, con la intenci\u00f3n de crear contenido para que el cliente pueda mostrar las acciones de su organizaci\u00f3n. <\/p>\n\n\n\n<p>A nivel tecnol\u00f3gico, Tandem Projects, nos hemos encargado del d<strong>ise\u00f1o y desarrollo de la plataforma de captaci\u00f3n de leads<\/strong>. Para poder desarrollar la potente acci\u00f3n, ha sido necesario programar la plataforma para integrar los datos de los usuarios en tiempo real, tener un registro de participantes cumpliendo la normativa vigente y podemos ofrecer los premios a posteriori. Tecnolog\u00eda al servicio y a medida de los clientes!<\/p>\n\n\n\n<p>Una <strong>campa\u00f1a integral<\/strong> finalizada con una multitudinaria experiencia presencial en el Centro Comercial!<\/p>\n\n\n\n<figure class=\"wp-container-2 wp-block-gallery-1 wp-block-gallery columns-3 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"684\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/8Vrw1D3w-1024x684.jpeg\" alt=\"\" data-id=\"1330\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/8Vrw1D3w-scaled.jpeg\" data-link=\"https:\/\/tandemprojects.cat\/?attachment_id=1330\" class=\"wp-image-1330\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/8Vrw1D3w-1024x684.jpeg 1024w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/8Vrw1D3w-300x200.jpeg 300w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/8Vrw1D3w-768x513.jpeg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/8Vrw1D3w-1536x1025.jpeg 1536w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/8Vrw1D3w-2048x1367.jpeg 2048w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/8Vrw1D3w-280x187.jpeg 280w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/8Vrw1D3w-1170x781.jpeg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"768\" height=\"1024\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Finestrelles-SC-Sorteig-Cotxe-Imatges-Espai-768x1024.jpg\" alt=\"\" data-id=\"1334\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Finestrelles-SC-Sorteig-Cotxe-Imatges-Espai-scaled.jpg\" data-link=\"https:\/\/tandemprojects.cat\/?attachment_id=1334\" class=\"wp-image-1334\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Finestrelles-SC-Sorteig-Cotxe-Imatges-Espai-768x1024.jpg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Finestrelles-SC-Sorteig-Cotxe-Imatges-Espai-225x300.jpg 225w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Finestrelles-SC-Sorteig-Cotxe-Imatges-Espai-1152x1536.jpg 1152w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Finestrelles-SC-Sorteig-Cotxe-Imatges-Espai-1537x2048.jpg 1537w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Finestrelles-SC-Sorteig-Cotxe-Imatges-Espai-140x187.jpg 140w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Finestrelles-SC-Sorteig-Cotxe-Imatges-Espai-1170x1559.jpg 1170w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Finestrelles-SC-Sorteig-Cotxe-Imatges-Espai-scaled.jpg 1921w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"768\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Finestrelles-SC-Sorteig-Cotxe-Imatges-Espai2-1024x768.jpg\" alt=\"\" data-id=\"1338\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Finestrelles-SC-Sorteig-Cotxe-Imatges-Espai2.jpg\" data-link=\"https:\/\/tandemprojects.cat\/?attachment_id=1338\" class=\"wp-image-1338\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Finestrelles-SC-Sorteig-Cotxe-Imatges-Espai2-1024x768.jpg 1024w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Finestrelles-SC-Sorteig-Cotxe-Imatges-Espai2-300x225.jpg 300w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Finestrelles-SC-Sorteig-Cotxe-Imatges-Espai2-768x576.jpg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Finestrelles-SC-Sorteig-Cotxe-Imatges-Espai2-1536x1152.jpg 1536w, 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https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/finestrelles-sorteig-cotxe3-300x200.jpeg 300w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/finestrelles-sorteig-cotxe3-768x513.jpeg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/finestrelles-sorteig-cotxe3-1536x1025.jpeg 1536w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/finestrelles-sorteig-cotxe3-2048x1367.jpeg 2048w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/finestrelles-sorteig-cotxe3-280x187.jpeg 280w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/finestrelles-sorteig-cotxe3-1170x781.jpeg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"684\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/lSai9LMw-1024x684.jpeg\" alt=\"\" data-id=\"1346\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/lSai9LMw-scaled.jpeg\" data-link=\"https:\/\/tandemprojects.cat\/?attachment_id=1346\" class=\"wp-image-1346\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/lSai9LMw-1024x684.jpeg 1024w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/lSai9LMw-300x200.jpeg 300w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/lSai9LMw-768x513.jpeg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/lSai9LMw-1536x1025.jpeg 1536w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/lSai9LMw-2048x1367.jpeg 2048w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/lSai9LMw-280x187.jpeg 280w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/lSai9LMw-1170x781.jpeg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"684\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/U8wTstgw-1024x684.jpeg\" alt=\"\" data-id=\"1350\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/U8wTstgw-scaled.jpeg\" data-link=\"https:\/\/tandemprojects.cat\/?attachment_id=1350\" class=\"wp-image-1350\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/U8wTstgw-1024x684.jpeg 1024w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/U8wTstgw-300x200.jpeg 300w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/U8wTstgw-768x513.jpeg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/U8wTstgw-1536x1025.jpeg 1536w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/U8wTstgw-2048x1367.jpeg 2048w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/U8wTstgw-280x187.jpeg 280w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/U8wTstgw-1170x781.jpeg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" 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