{"id":355,"date":"2019-11-30T11:08:00","date_gmt":"2019-11-30T10:08:00","guid":{"rendered":"https:\/\/tandemprojects.cat\/?p=355"},"modified":"2020-05-31T13:16:57","modified_gmt":"2020-05-31T11:16:57","slug":"una-campana-comercial-para-llevar-el-black-friday-del-terreno-online-al-centro-comercial-magic-badalona","status":"publish","type":"post","link":"https:\/\/tandemprojects.cat\/es\/blog\/una-campana-comercial-para-llevar-el-black-friday-del-terreno-online-al-centro-comercial-magic-badalona\/","title":{"rendered":"Una campa\u00f1a comercial para llevar el Black Friday del terreno online al Centro Comercial M\u00e0gic Badalona"},"content":{"rendered":"\n<p><strong>Desarrollamos un evento para M\u00e0gic Badalona para hacer push comercial y fomentar las ventas presenciales, aprovechando el tir\u00f3n del Black Friday<\/strong><\/p>\n\n\n\n<figure class=\"wp-container-2 wp-block-gallery-1 wp-block-gallery columns-1 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"684\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/DSC09881-1024x684.jpg\" alt=\"\" data-id=\"681\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/DSC09881-scaled.jpg\" data-link=\"https:\/\/tandemprojects.cat\/es\/2019\/11\/30\/una-campana-comercial-para-llevar-el-black-friday-del-terreno-online-al-centro-comercial-magic-badalona\/dsc09881\/\" class=\"wp-image-681\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/DSC09881-1024x684.jpg 1024w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/DSC09881-300x200.jpg 300w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/DSC09881-768x513.jpg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/DSC09881-1536x1026.jpg 1536w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/DSC09881-2048x1368.jpg 2048w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/DSC09881-280x187.jpg 280w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/DSC09881-1170x781.jpg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>Hace a\u00f1os que el Black Friday ha entrado en nuestras vidas para quedarse, como otras tantas campa\u00f1as comerciales que a menudo importamos de Estados Unidos u otros pa\u00edses, producto de la globalizaci\u00f3n y de la implicaci\u00f3n de todas las partes comerciales. Una fecha, la del \u2018viernes negro\u2019, que muchas marcas aprovechan para promocionar campa\u00f1as \u2018call to action\u2019 de compra online y offline, y tambi\u00e9n que muchos clientes aprovechan para avanzar las compras de Navidad. En la \u00faltima campa\u00f1a, quisimos aprovechar ese tir\u00f3n digital y transformarlo en conversi\u00f3n de clientes presenciales para <a href=\"http:\/\/www.magicbadalona.com\/\">M\u00e0gic Badalona<\/a>.<\/p>\n\n\n\n<p>Cuando hablamos de Black Friday pensamos en grandes centros de distribuci\u00f3n log\u00edstica con centenares de pickers y robots preparando paquetes. Pero en Tandem Projects nos encanta darle la vuelta a las cosas y preparar propuestas rompedoras para centros comerciales. Por esto planteamos un BlackFriday con muchas acciones enfocadas a push de ventas y promoci\u00f3n de venta cruzada. \u00a1Buscamos la interacci\u00f3n entre M\u00e0gic i sus clientes!<\/p>\n\n\n\n<p>Tandem Projects puso a trabajar su capacidad de organizaci\u00f3n de actos y eventos para montar un fin de semana festivo, con espect\u00e1culos en directo para diferentes targets. Por ejemplo, celebramos un concierto y taller de swing con los mejores bailarines del momento. Previamente, la mejor m\u00fasica entr\u00f3 en el Centro Comercial, de la mano de Flaix FM, que reparti\u00f3 premios, sorteos y buen humor con Hector Ortega enlazado por un speaker a cargo de la animaci\u00f3n y la conducci\u00f3n de los diferentes actos. Para finalizar el evento, celebramos un concierto interactivo para todos los p\u00fablicos, con \u00e9xitos de todos los tiempos enfocados a trav\u00e9s del ritmo del m\u00fasico y showman Andreu Ca\u00f1adell y su espectacular show \u201cLet\u2019s Play Some Real Good Music!\u201d.&nbsp;<\/p>\n\n\n\n<p>La programaci\u00f3n tambi\u00e9n cont\u00f3 con elementos de atracci\u00f3n de p\u00fablico, como un fotomat\u00f3n cargado de atrezzo para immortalizar el evento y llevarse un recuerdo a casa y una campa\u00f1a de regalos gracias a M\u00e0gic, quien, a trav\u00e9s de una campa\u00f1a de venta cruzada pod\u00eda llevarse de regalo un altavoz bluetooth premium con los colores del Centro. \u00a1Una campa\u00f1a completa, para un d\u00eda de compras como ning\u00fan otro!<\/p>\n\n\n\n<figure class=\"wp-container-4 wp-block-gallery-3 wp-block-gallery columns-3 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img width=\"894\" height=\"1024\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/DSC09894-1-894x1024.jpg\" alt=\"\" data-id=\"661\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/DSC09894-1-scaled.jpg\" data-link=\"https:\/\/tandemprojects.cat\/es\/2019\/11\/30\/una-campana-comercial-para-llevar-el-black-friday-del-terreno-online-al-centro-comercial-magic-badalona\/dsc09894-1\/\" class=\"wp-image-661\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/DSC09894-1-894x1024.jpg 894w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/DSC09894-1-262x300.jpg 262w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/DSC09894-1-768x879.jpg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/DSC09894-1-1342x1536.jpg 1342w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/DSC09894-1-1789x2048.jpg 1789w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/DSC09894-1-163x187.jpg 163w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/DSC09894-1-1170x1339.jpg 1170w\" sizes=\"(max-width: 894px) 100vw, 894px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"665\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/DSC00017-1-1024x665.jpg\" alt=\"\" data-id=\"669\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/DSC00017-1-scaled.jpg\" data-link=\"https:\/\/tandemprojects.cat\/es\/2019\/11\/30\/una-campana-comercial-para-llevar-el-black-friday-del-terreno-online-al-centro-comercial-magic-badalona\/dsc00017-1\/\" class=\"wp-image-669\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/DSC00017-1-1024x665.jpg 1024w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/DSC00017-1-300x195.jpg 300w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/DSC00017-1-768x498.jpg 768w, 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srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/DSC09893-1-1024x684.jpg 1024w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/DSC09893-1-300x200.jpg 300w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/DSC09893-1-768x513.jpg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/DSC09893-1-1536x1026.jpg 1536w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/DSC09893-1-2048x1368.jpg 2048w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/DSC09893-1-280x187.jpg 280w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/DSC09893-1-1170x781.jpg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"684\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/DSC09881-1-1024x684.jpg\" alt=\"\" data-id=\"685\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/DSC09881-1-scaled.jpg\" data-link=\"https:\/\/tandemprojects.cat\/es\/2019\/11\/30\/una-campana-comercial-para-llevar-el-black-friday-del-terreno-online-al-centro-comercial-magic-badalona\/dsc09881-1\/\" class=\"wp-image-685\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/DSC09881-1-1024x684.jpg 1024w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/DSC09881-1-300x200.jpg 300w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/DSC09881-1-768x513.jpg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/DSC09881-1-1536x1026.jpg 1536w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/DSC09881-1-2048x1368.jpg 2048w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/DSC09881-1-280x187.jpg 280w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/DSC09881-1-1170x781.jpg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" 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