{"id":322,"date":"2019-09-30T10:52:00","date_gmt":"2019-09-30T08:52:00","guid":{"rendered":"https:\/\/tandemprojects.cat\/?p=322"},"modified":"2020-05-31T10:59:04","modified_gmt":"2020-05-31T08:59:04","slug":"sorteo-de-un-coche-eco-para-aumentar-afluencias-ventas-cruzadas-y-awareness-en-finestrelles-shopping-centre","status":"publish","type":"post","link":"https:\/\/tandemprojects.cat\/es\/blog\/sorteo-de-un-coche-eco-para-aumentar-afluencias-ventas-cruzadas-y-awareness-en-finestrelles-shopping-centre\/","title":{"rendered":"Sorteo de un coche \u2018eco\u2019 para aumentar afluencias, ventas cruzadas y awareness en Finestrelles Shopping Centre"},"content":{"rendered":"\n<ul><li><strong>Sortear un coche es opci\u00f3n de \u00e9xito para atraer a tu target, y si es ecol\u00f3gico, a\u00f1ades el factor de concienciaci\u00f3n ambiental que necesitamos y que facilita la comunicaci\u00f3n de la campa\u00f1a<\/strong><\/li><li><strong>En Tandem Projects siempre fomentamos los h\u00e1bitos sostenibles<\/strong><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img width=\"1024\" height=\"684\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/SorteigFinestrelles-blog3-1024x684.jpeg\" alt=\"\" class=\"wp-image-303\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/SorteigFinestrelles-blog3-1024x684.jpeg 1024w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/SorteigFinestrelles-blog3-300x200.jpeg 300w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/SorteigFinestrelles-blog3-768x513.jpeg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/SorteigFinestrelles-blog3-1536x1025.jpeg 1536w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/SorteigFinestrelles-blog3-2048x1367.jpeg 2048w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/SorteigFinestrelles-blog3-280x187.jpeg 280w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/SorteigFinestrelles-blog3-1170x781.jpeg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Concienciados de la importancia de cuidar el medio ambiente y conseguir resultados sostenibles, Tandem Projects lleva a\u00f1os intentando aplicar en sus campa\u00f1as, estrategias de marketing, comunicaci\u00f3n o social media una serie de criterios ecofriendly. Siguiendo la l\u00ednea actual de tendencias en nuestra sociedad, cuando <a href=\"https:\/\/www.finestrelles.com\/ca\/\">Finestrelles Shopping Centre<\/a> nos encarg\u00f3 una activaci\u00f3n para aumentar el flujo de clientes en su \u2018vuelta al cole\u2019 post vacaciones, nos tomamos la libertad de proponer una campanya completa, con una acci\u00f3n comercial que conllevara tambi\u00e9n un impacto positivo a corto y a largo plazo.<\/p>\n\n\n\n<p>La idea se materializ\u00f3 en el sorteo de un coche ecol\u00f3gico, paralelo a una fuerte campa\u00f1a de comunicaci\u00f3n, y a una estrategia tecnol\u00f3gica de captaci\u00f3n de datos, en una activaci\u00f3n que se prolong\u00f3 durante varios d\u00edas en el Centro Comercial de Esplugues de Llobregat. La capacidad log\u00edstica y de dise\u00f1o gr\u00e1fico de Tandem Projects se puso a trabajar al servicio del cliente para generar un estand f\u00edsico visual y de 360\u00ba. En \u00e9l se expuso el coche durante el per\u00edodo de realizaci\u00f3n de la campa\u00f1a. Miles de clientes optaban a la participaci\u00f3n despu\u00e9s de realizar sus compras en establecimientos de la superf\u00edcie. Desde el dise\u00f1o del stand al sistema de captaci\u00f3n de datos y el personal de dinamizaci\u00f3n, tareas bien distintas pero necesarias, permitieron que el conjunto de la acci\u00f3n se alcanzara con \u00e9xito.<\/p>\n\n\n\n<figure class=\"wp-container-2 wp-block-gallery-1 wp-block-gallery columns-2 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"684\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/SorteigFinestrelles-blog5-1024x684.jpeg\" alt=\"\" data-id=\"315\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/SorteigFinestrelles-blog5-scaled.jpeg\" data-link=\"https:\/\/tandemprojects.cat\/es\/sorteigfinestrelles-blog5-2\/\" class=\"wp-image-315\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/SorteigFinestrelles-blog5-1024x684.jpeg 1024w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/SorteigFinestrelles-blog5-300x200.jpeg 300w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/SorteigFinestrelles-blog5-768x513.jpeg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/SorteigFinestrelles-blog5-1536x1025.jpeg 1536w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/SorteigFinestrelles-blog5-2048x1367.jpeg 2048w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/SorteigFinestrelles-blog5-280x187.jpeg 280w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/SorteigFinestrelles-blog5-1170x781.jpeg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"684\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/SorteigFinestrelles-blog4-1024x684.jpeg\" alt=\"\" data-id=\"319\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/SorteigFinestrelles-blog4-scaled.jpeg\" data-link=\"https:\/\/tandemprojects.cat\/es\/sorteigfinestrelles-blog4-2\/\" class=\"wp-image-319\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/SorteigFinestrelles-blog4-1024x684.jpeg 1024w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/SorteigFinestrelles-blog4-300x200.jpeg 300w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/SorteigFinestrelles-blog4-768x513.jpeg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/SorteigFinestrelles-blog4-1536x1025.jpeg 1536w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/SorteigFinestrelles-blog4-2048x1367.jpeg 2048w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/SorteigFinestrelles-blog4-280x187.jpeg 280w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/SorteigFinestrelles-blog4-1170x781.jpeg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>El colof\u00f3n fue la organizaci\u00f3n de un multitudinario evento para consumar en directo, y ante notario, el sorteo del coche. Un gran evento inspirado en t\u00e9cnicas de street marketing, una vertiente en la que tenemos a\u00f1os de experiencia y sentido de la din\u00e1mica y la innovaci\u00f3n. Nuestro speaker anim\u00f3 durante el evento el patio central de Finestrelles, en el que se agolparon centenares de visitantes que se divirtieron con el formato de ocio y sufrieron momentos antes del veredicto final.<\/p>\n\n\n\n<p>Solo una de las presentes pudo saltar de alegr\u00eda tras o\u00edr su nombre, pero a\u00fan as\u00ed las im\u00e1genes pudieron llevar a las redes sociales el positivo impacto que la activaci\u00f3n gener\u00f3, y el buen feeling y awareness que consigui\u00f3 para Finestrelles. Nuestro equipo audiovisual, capt\u00f3 en su aftermovie y fotograf\u00edas de gran calidad, la fuerza del evento.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-container-4 wp-block-gallery-3 wp-block-gallery columns-2 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"684\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/SorteigFinestrelles-blog1-1024x684.jpeg\" alt=\"\" data-id=\"307\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/SorteigFinestrelles-blog1-scaled.jpeg\" data-link=\"https:\/\/tandemprojects.cat\/es\/sorteigfinestrelles-blog1-2\/\" class=\"wp-image-307\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/SorteigFinestrelles-blog1-1024x684.jpeg 1024w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/SorteigFinestrelles-blog1-300x200.jpeg 300w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/SorteigFinestrelles-blog1-768x513.jpeg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/SorteigFinestrelles-blog1-1536x1025.jpeg 1536w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/SorteigFinestrelles-blog1-2048x1367.jpeg 2048w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/SorteigFinestrelles-blog1-280x187.jpeg 280w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/SorteigFinestrelles-blog1-1170x781.jpeg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"684\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/SorteigFinestrelles-blog2-1024x684.jpeg\" alt=\"\" data-id=\"311\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/SorteigFinestrelles-blog2-scaled.jpeg\" data-link=\"https:\/\/tandemprojects.cat\/es\/sorteigfinestrelles-blog2-2\/\" class=\"wp-image-311\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/SorteigFinestrelles-blog2-1024x684.jpeg 1024w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/SorteigFinestrelles-blog2-300x200.jpeg 300w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/SorteigFinestrelles-blog2-768x513.jpeg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/SorteigFinestrelles-blog2-1536x1025.jpeg 1536w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/SorteigFinestrelles-blog2-2048x1367.jpeg 2048w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/SorteigFinestrelles-blog2-280x187.jpeg 280w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/SorteigFinestrelles-blog2-1170x781.jpeg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Sortear un coche es opci\u00f3n de \u00e9xito para atraer a tu target, y si es ecol\u00f3gico, a\u00f1ades el factor de concienciaci\u00f3n ambiental que necesitamos y que facilita la comunicaci\u00f3n de la campa\u00f1a En Tandem Projects siempre fomentamos los h\u00e1bitos sostenibles Concienciados de la importancia de cuidar el medio ambiente y conseguir resultados sostenibles, Tandem Projects<\/p>\n","protected":false},"author":1,"featured_media":303,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[18],"tags":[],"clients":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - 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