{"id":242,"date":"2020-02-01T09:58:00","date_gmt":"2020-02-01T08:58:00","guid":{"rendered":"https:\/\/tandemprojects.cat\/?p=242"},"modified":"2020-05-31T10:22:20","modified_gmt":"2020-05-31T08:22:20","slug":"tap-station-o-la-importancia-de-generar-el-deseo-del-cliente-a-traves-de-la-imagen-gastronomica","status":"publish","type":"post","link":"https:\/\/tandemprojects.cat\/es\/blog\/tap-station-o-la-importancia-de-generar-el-deseo-del-cliente-a-traves-de-la-imagen-gastronomica\/","title":{"rendered":"Tap Station, o la importancia de generar el deseo del cliente a trav\u00e9s de la imagen gastron\u00f3mica"},"content":{"rendered":"\n<ul><li><strong>Tandem Projects se encarga de llevar al ojo del cliente el trade marketing desarrollado por San Miguel a trav\u00e9s de Tap Station, una selecci\u00f3n de bares aut\u00e9nticos, inusuales\u2026 y sabrosos!<\/strong><\/li><li><strong>Fotograf\u00eda de producto, fotograf\u00eda y v\u00eddeo de los locales, y de recetas \u00fanicas, cobertura de las inauguraciones o estilismo culinario son las especialidades a desarrollar para el proyecto.<\/strong><\/li><\/ul>\n\n\n\n<figure class=\"wp-container-2 wp-block-gallery-1 wp-block-gallery columns-1 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"683\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog2-1024x683.jpeg\" alt=\"\" data-id=\"247\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog2-scaled.jpeg\" data-link=\"https:\/\/tandemprojects.cat\/es\/?attachment_id=247\" class=\"wp-image-247\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog2-1024x683.jpeg 1024w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog2-300x200.jpeg 300w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog2-768x513.jpeg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog2-1536x1025.jpeg 1536w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog2-2048x1367.jpeg 2048w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog2-280x187.jpeg 280w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog2-1170x781.jpeg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>Una buena imagen vale m\u00e1s que mil palabras. No podr\u00edamos estar m\u00e1s de acuerdo. Por eso nos encargamos de ahorrarle a Mahou San Miguel miles de palabras que definir\u00edan un enorme proyecto como es <a href=\"https:\/\/www.sanmiguel.es\/tap-station\/\">Tap Station<\/a>.&nbsp; Ayudamos a esta gran organizaci\u00f3n en su estrategia de marketing para convertir algunos bares y establecimientos, seleccionados con sumo cuidado, en templos del buen gusto, la comida m\u00e1s rica y, sobre todo, la magn\u00edfica cerveza.<\/p>\n\n\n\n<p>A trav\u00e9s de una l\u00ednea de dise\u00f1o y decoraci\u00f3n establecida y un rico y amplio surtido de cervezas San Miguel, la marca ha creado una cadena de locales \u2018top\u2019 que Tandem Projects se encarga de inmortalizar para llevar a Internet su esencia. Gracias al equipo audiovisual repartido por toda la pen\u00ednsula, fotografiamos y grabamos los restaurantes al gusto de la marca y de los hosteleros, siempre con un storytelling atractivo, din\u00e1mico y l\u00f3gico.<\/p>\n\n\n\n<p>Fotograf\u00edas de alta resoluci\u00f3n, v\u00eddeos de la mejor calidad, rodados y editados por filmmakers de confianza, im\u00e1genes de 360\u00ba y tour virtuales preparados para subir a Google Business y facilitar que los restauradores puedan llegar a su clientela de forma m\u00e1s sencilla. No hay mejor reclamo que un buen engagement en Instagram o Facebook, y la manera m\u00e1s golosa de conseguirlo es una fotograf\u00eda de una cerveza espumosa y fr\u00eda y un clip din\u00e1mico de frames con los platos m\u00e1s suculentos. \u00bfEl siguiente paso? \u00a1Buscar su ubicaci\u00f3n e ir a comprobar esa buena pinta que tienen!<\/p>\n\n\n\n<p>Tandem Projects suma ya m\u00e1s de una cuarentena de bares y restaurantes por toda Espa\u00f1a que han quedado muy satisfechos del trabajo audiovisual realizado, y San Miguel ha visto reforzada su imagen de marca, la experiencia del cliente y, lo m\u00e1s importante, la conversi\u00f3n de todo ello en mejora de ventas.<\/p>\n\n\n\n<p>Gracias a Tap Station, Tandem Projects ha reforzado su expertise en la vertiente de la gastronom\u00eda y la hosteler\u00eda, en la que es capaz de aplicar su capacidad audiovisual, de fotograf\u00eda y v\u00eddeo, pero tambi\u00e9n la del dise\u00f1o gr\u00e1fico, las aplicaciones de marketing, las campa\u00f1as de comunicaci\u00f3n y organizaci\u00f3n de eventos de ocio o el dise\u00f1o de espacios y renders 3D.<\/p>\n\n\n\n<figure class=\"wp-container-4 wp-block-gallery-3 wp-block-gallery columns-3 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img width=\"684\" height=\"1024\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog1-1-684x1024.jpeg\" alt=\"\" data-id=\"251\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog1-1.jpeg\" data-link=\"https:\/\/tandemprojects.cat\/es\/?attachment_id=251\" class=\"wp-image-251\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog1-1-684x1024.jpeg 684w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog1-1-200x300.jpeg 200w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog1-1-768x1151.jpeg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog1-1-1025x1536.jpeg 1025w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog1-1-125x187.jpeg 125w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog1-1-1170x1753.jpeg 1170w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog1-1.jpeg 1367w\" sizes=\"(max-width: 684px) 100vw, 684px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"683\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog3-1024x683.jpeg\" alt=\"\" data-id=\"255\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog3-scaled.jpeg\" data-link=\"https:\/\/tandemprojects.cat\/es\/?attachment_id=255\" class=\"wp-image-255\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog3-1024x683.jpeg 1024w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog3-300x200.jpeg 300w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog3-768x512.jpeg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog3-1536x1025.jpeg 1536w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog3-2048x1366.jpeg 2048w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog3-280x187.jpeg 280w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog3-1170x780.jpeg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"768\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog4-1024x768.jpeg\" alt=\"\" data-id=\"259\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog4-scaled.jpeg\" data-link=\"https:\/\/tandemprojects.cat\/es\/?attachment_id=259\" class=\"wp-image-259\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog4-1024x768.jpeg 1024w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog4-300x225.jpeg 300w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog4-768x576.jpeg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog4-1536x1152.jpeg 1536w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog4-2048x1536.jpeg 2048w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog4-249x187.jpeg 249w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog4-1170x878.jpeg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"768\" height=\"1024\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog5-768x1024.jpeg\" alt=\"\" data-id=\"263\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog5-scaled.jpeg\" data-link=\"https:\/\/tandemprojects.cat\/es\/?attachment_id=263\" class=\"wp-image-263\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog5-768x1024.jpeg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog5-225x300.jpeg 225w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog5-1152x1536.jpeg 1152w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog5-1536x2048.jpeg 1536w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog5-140x187.jpeg 140w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog5-1170x1560.jpeg 1170w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog5-scaled.jpeg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"684\" height=\"1024\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog6-684x1024.jpeg\" alt=\"\" data-id=\"267\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog6-scaled.jpeg\" data-link=\"https:\/\/tandemprojects.cat\/es\/?attachment_id=267\" class=\"wp-image-267\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog6-684x1024.jpeg 684w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog6-200x300.jpeg 200w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog6-768x1150.jpeg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog6-1025x1536.jpeg 1025w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog6-1367x2048.jpeg 1367w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog6-125x187.jpeg 125w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog6-1170x1753.jpeg 1170w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog6-scaled.jpeg 1709w\" sizes=\"(max-width: 684px) 100vw, 684px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"683\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog7-1024x683.jpeg\" alt=\"\" data-id=\"271\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog7-scaled.jpeg\" data-link=\"https:\/\/tandemprojects.cat\/es\/?attachment_id=271\" class=\"wp-image-271\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog7-1024x683.jpeg 1024w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog7-300x200.jpeg 300w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog7-768x512.jpeg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog7-1536x1025.jpeg 1536w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog7-2048x1366.jpeg 2048w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog7-280x187.jpeg 280w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog7-1170x780.jpeg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"683\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog8-1024x683.jpeg\" alt=\"\" data-id=\"275\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog8-scaled.jpeg\" data-link=\"https:\/\/tandemprojects.cat\/es\/?attachment_id=275\" class=\"wp-image-275\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog8-1024x683.jpeg 1024w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog8-300x200.jpeg 300w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog8-768x512.jpeg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog8-1536x1025.jpeg 1536w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog8-2048x1366.jpeg 2048w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog8-280x187.jpeg 280w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog8-1170x780.jpeg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"683\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog9-1024x683.jpeg\" alt=\"\" data-id=\"279\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog9-scaled.jpeg\" data-link=\"https:\/\/tandemprojects.cat\/es\/?attachment_id=279\" class=\"wp-image-279\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog9-1024x683.jpeg 1024w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog9-300x200.jpeg 300w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog9-768x512.jpeg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog9-1536x1025.jpeg 1536w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog9-2048x1366.jpeg 2048w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog9-280x187.jpeg 280w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/05\/TapStation-blog9-1170x780.jpeg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Tandem Projects se encarga de llevar al ojo del cliente el trade marketing desarrollado por San Miguel a trav\u00e9s de Tap Station, una selecci\u00f3n de bares aut\u00e9nticos, inusuales\u2026 y sabrosos! Fotograf\u00eda de producto, fotograf\u00eda y v\u00eddeo de los locales, y de recetas \u00fanicas, cobertura de las inauguraciones o estilismo culinario son las especialidades a desarrollar<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[22],"tags":[],"clients":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tap Station, o la importancia de generar el deseo del cliente a trav\u00e9s de la imagen gastron\u00f3mica - Tandem Projects<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tandemprojects.cat\/es\/blog\/tap-station-o-la-importancia-de-generar-el-deseo-del-cliente-a-traves-de-la-imagen-gastronomica\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tap Station, o la importancia de generar el deseo del cliente a trav\u00e9s de la imagen gastron\u00f3mica - Tandem Projects\" \/>\n<meta property=\"og:description\" content=\"Tandem Projects se encarga de llevar al ojo del cliente el trade marketing desarrollado por San Miguel a trav\u00e9s de Tap Station, una selecci\u00f3n de bares aut\u00e9nticos, inusuales\u2026 y sabrosos! 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