{"id":2065,"date":"2020-06-25T16:35:52","date_gmt":"2020-06-25T14:35:52","guid":{"rendered":"https:\/\/tandemprojects.cat\/?post_type=projects&p=2065"},"modified":"2020-07-13T12:19:12","modified_gmt":"2020-07-13T10:19:12","slug":"campaign-launch-cross-selling-actions","status":"publish","type":"projects","link":"https:\/\/tandemprojects.cat\/en\/projects\/campaign-launch-cross-selling-actions\/","title":{"rendered":"Campaign launch + cross-selling actions"},"content":{"rendered":"\n

Burger King is one of the largest hamburger chains in the world, founded in 1954 and has been present in Spain since 1975, when it opened its first restaurant in Madrid. Currently, it manages more than 50 restaurants in Spain. For the main openings, the head office organizes different campaigns to promote the restaurants, <\/strong>to attract people and to generate brand awareness in the area, in addition to other actions.<\/p>\n\n\n\n

Tandem Projects has been in charge of the communication of the opening and complete organization of the action <\/strong>for the opening of a new restaurant in Badalona. The brand briefing was based on the following objectives:<\/p>\n\n\n\n