{"id":2057,"date":"2020-06-22T19:06:51","date_gmt":"2020-06-22T17:06:51","guid":{"rendered":"https:\/\/tandemprojects.cat\/?post_type=projects&#038;p=2057"},"modified":"2020-07-15T11:10:31","modified_gmt":"2020-07-15T09:10:31","slug":"paid-media-creacio-de-continguts","status":"publish","type":"projects","link":"https:\/\/tandemprojects.cat\/en\/projects\/paid-media-creacio-de-continguts\/","title":{"rendered":"Paid Media + Content Creation"},"content":{"rendered":"\n<p><em>La Perola de Aira<\/em>, <em>Aira Natura<\/em> and <em>Can Ribalta Hotel<\/em> are rural tourism services grouped under the name of <strong>Aira Group<\/strong>. This group has shown a growing engagement in the  different social networks.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.instagram.com\/laperoladaira\/\">La Perola d&#8217;Aira<\/a> is a restaurant of Catalan cuisine, with a traditional essence and carefully prepared food. <a href=\"https:\/\/www.instagram.com\/airanatura\/\">Aira Natura<\/a> is an adventure park in a magnificent natural area, specially designed to live exciting experiences with whole the family.  And <a href=\"https:\/\/www.instagram.com\/canribaltahotel\/\">Can Ribalta<\/a> &nbsp;is a hotel surrounded by nature in a century-old farmhouse. Together, they form the most complete rural tourism experience in the region!<\/p>\n\n\n\n<p><strong>Tandem Projects manages the digital communication of Aira Grup, grouping the different networks in its services. <\/strong>The communication strategy is based on the creation and publication of content in social networks, the sending of mailings (email marketing) and newsletters, and the preparation of social and google ads campaigns.<\/p>\n\n\n\n<p>The evaluation of the social media campaigns is focused directly on defined marketing objectives:<\/p>\n\n\n\n<ul><li><strong>Web visits <\/strong>to convert into customer visits<\/li><li><strong>Increased impacts<\/strong> through social networks and databases<\/li><li>Generation of  a <strong>brand image <\/strong>and organization identity<\/li><\/ul>\n\n\n\n<p>With a well-defined schedule and a co-management system, Tandem Projects manages the group&#8217;s social networks with a multidisciplinary team that schedules and programs online content, creates audiovisual content, designs the creativities, writes the copies (copywriting), prepares the investment campaigns in paid media and, above all, constantly discusses and <strong>decides with the client its objective<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-container-2 wp-block-gallery-1 wp-block-gallery columns-3 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"717\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/LaPerola-Mockup-1024x717.jpg\" alt=\"\" data-id=\"1551\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/LaPerola-Mockup.jpg\" data-link=\"https:\/\/tandemprojects.cat\/projects\/paid-media-creacio-de-continguts\/laperola-mockup\/\" class=\"wp-image-1551\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/LaPerola-Mockup-1024x717.jpg 1024w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/LaPerola-Mockup-300x210.jpg 300w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/LaPerola-Mockup-768x537.jpg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/LaPerola-Mockup-1536x1075.jpg 1536w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/LaPerola-Mockup-2048x1433.jpg 2048w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/LaPerola-Mockup-267x187.jpg 267w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/LaPerola-Mockup-1170x819.jpg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"blocks-gallery-item__caption\">La Perola<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"768\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/AiraNatura-1024x768.jpg\" alt=\"\" data-id=\"1555\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/AiraNatura-scaled.jpg\" data-link=\"https:\/\/tandemprojects.cat\/projects\/paid-media-creacio-de-continguts\/floating-iphone-11-pro-max-and-ipad-pro-mockup-by-anthony-boyd-g\/\" class=\"wp-image-1555\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/AiraNatura-1024x768.jpg 1024w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/AiraNatura-300x225.jpg 300w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/AiraNatura-768x576.jpg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/AiraNatura-1536x1152.jpg 1536w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/AiraNatura-2048x1536.jpg 2048w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/AiraNatura-249x187.jpg 249w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/AiraNatura-1170x878.jpg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"blocks-gallery-item__caption\">Aira Natura<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"1024\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Ifxa37sg-1-1024x1024.jpeg\" alt=\"\" data-id=\"1559\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Ifxa37sg-1.jpeg\" data-link=\"https:\/\/tandemprojects.cat\/projects\/paid-media-creacio-de-continguts\/ifxa37sg-1\/\" class=\"wp-image-1559\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Ifxa37sg-1-1024x1024.jpeg 1024w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Ifxa37sg-1-300x300.jpeg 300w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Ifxa37sg-1-150x150.jpeg 150w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Ifxa37sg-1-768x768.jpeg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Ifxa37sg-1-187x187.jpeg 187w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/Ifxa37sg-1.jpeg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"blocks-gallery-item__caption\">Post Aira<\/figcaption><\/figure><\/li><\/ul><\/figure>\n","protected":false},"featured_media":1552,"template":"","clients":[],"serveis_tandem":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Paid Media + Content Creation - Tandem Projects<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tandemprojects.cat\/en\/projects\/paid-media-creacio-de-continguts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paid Media + Content Creation - Tandem Projects\" \/>\n<meta property=\"og:description\" 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This group has shown a growing engagement in the different social networks. La Perola d&#8217;Aira is a restaurant of Catalan cuisine, with a traditional essence and carefully prepared food. Aira Natura is an adventure\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tandemprojects.cat\/en\/projects\/paid-media-creacio-de-continguts\/\" \/>\n<meta property=\"og:site_name\" content=\"Tandem Projects\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-15T09:10:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/LaPerola-Mockup.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2362\" \/>\n\t<meta property=\"og:image:height\" content=\"1653\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tandemprojects.cat\/en\/projects\/paid-media-creacio-de-continguts\/\",\"url\":\"https:\/\/tandemprojects.cat\/en\/projects\/paid-media-creacio-de-continguts\/\",\"name\":\"Paid Media + Content Creation - Tandem Projects\",\"isPartOf\":{\"@id\":\"https:\/\/tandemprojects.cat\/en\/#website\"},\"datePublished\":\"2020-06-22T17:06:51+00:00\",\"dateModified\":\"2020-07-15T09:10:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/tandemprojects.cat\/en\/projects\/paid-media-creacio-de-continguts\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tandemprojects.cat\/en\/projects\/paid-media-creacio-de-continguts\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tandemprojects.cat\/en\/projects\/paid-media-creacio-de-continguts\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/tandemprojects.cat\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projectes\",\"item\":\"https:\/\/tandemprojects.cat\/en\/projects\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Paid Media + Content Creation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tandemprojects.cat\/en\/#website\",\"url\":\"https:\/\/tandemprojects.cat\/en\/\",\"name\":\"Tandem Projects\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/tandemprojects.cat\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tandemprojects.cat\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/tandemprojects.cat\/en\/#organization\",\"name\":\"Tandem Projects\",\"url\":\"https:\/\/tandemprojects.cat\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/tandemprojects.cat\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/FAVICON-TANDEM_Mesa-de-trabajo-1.jpg\",\"contentUrl\":\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/FAVICON-TANDEM_Mesa-de-trabajo-1.jpg\",\"width\":1067,\"height\":1067,\"caption\":\"Tandem Projects\"},\"image\":{\"@id\":\"https:\/\/tandemprojects.cat\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/tandemprojects\/\",\"https:\/\/www.linkedin.com\/company\/tandemprojects\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Paid Media + Content Creation - Tandem Projects","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tandemprojects.cat\/en\/projects\/paid-media-creacio-de-continguts\/","og_locale":"en_US","og_type":"article","og_title":"Paid Media + Content Creation - Tandem Projects","og_description":"La Perola de Aira, Aira Natura and Can Ribalta Hotel are rural tourism services grouped under the name of Aira Group. 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