{"id":2056,"date":"2020-06-22T19:04:17","date_gmt":"2020-06-22T17:04:17","guid":{"rendered":"https:\/\/tandemprojects.cat\/?post_type=projects&#038;p=2056"},"modified":"2020-07-13T12:44:30","modified_gmt":"2020-07-13T10:44:30","slug":"social-network-event-management","status":"publish","type":"projects","link":"https:\/\/tandemprojects.cat\/en\/projects\/social-network-event-management\/","title":{"rendered":"Social Network Event Management"},"content":{"rendered":"\n<p>The <a href=\"http:\/\/www.maorirace.com\">Maori Race<\/a> is a sports event that was born in the digital era and has a very prominent online presence compared to its main competitors. It is the steeplechase with the biggest potential in its sector nowadays and the growth in recent years has been exponential in terms of the number of registrations, sponsorship and also<strong> in terms of digital presence<\/strong> and followers.<\/p>\n\n\n\n<p>The management of <a href=\"http:\/\/www.instagram.com\/maorirace\">social networks <\/a>of&nbsp; sport events such as the Maori Race focus on two very clear objectives:<\/p>\n\n\n\n<ul><li>Generate registrations<\/li><li>Build participant loyalty through community building and brand recognition<\/li><\/ul>\n\n\n\n<p>At Tandem Projects we are specialists in the management of online communication (digital communication) of specific sports, leisure and cultural events. <\/p>\n\n\n\n<p>In this sense, the social networks of Maori Race sport event, organized integrally by Tandem Projects, are directed to a specific public, have a segmented audience (and in many cases a loyal one) and are seasonal (in times when the race circuit is in progress).<\/p>\n\n\n\n<p>The social networks serve as an <strong>information platform for the event<\/strong> since more than 95% of those registered have their own Instagram or Facebook account. They also serve as a platform for recruitment, by using strategy of content sponsorship and promotion of specific campaigns very direct and targetized.<\/p>\n\n\n\n<p>In addition to the management of social networks, the community managers also manage the strategy, planning and content creation of the campaigns:<\/p>\n\n\n\n<ul><li><strong>Influencer Marketing<\/strong>, with big names in the sector supporting and promoting the obstacle race.<\/li><li><strong>Email marketing<\/strong>, with an extensive database, built up over different editions.<\/li><\/ul>\n\n\n\n<p>Maori Race is an obstacle course with nothing to fear, with an all-round parallel communication campaign, with a very characteristic image and a dedicated audience, thanks to the good management of the team. <strong>Kia Kaha!<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Maori Race Santa Coloma 2019\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/nNpxA4T6RWc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-container-3 wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<figure class=\"wp-container-2 wp-block-gallery-1 wp-block-gallery columns-2 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"1024\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/n1fPmYuQ-1-1024x1024.jpeg\" alt=\"\" data-id=\"1506\" data-link=\"https:\/\/tandemprojects.cat\/?attachment_id=1506\" class=\"wp-image-1506\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/n1fPmYuQ-1-1024x1024.jpeg 1024w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/n1fPmYuQ-1-300x300.jpeg 300w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/n1fPmYuQ-1-150x150.jpeg 150w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/n1fPmYuQ-1-768x768.jpeg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/n1fPmYuQ-1-1536x1536.jpeg 1536w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/n1fPmYuQ-1-187x187.jpeg 187w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/n1fPmYuQ-1-1170x1170.jpeg 1170w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/n1fPmYuQ-1.jpeg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img width=\"1024\" height=\"737\" src=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/T8TweKlg-1024x737.jpeg\" alt=\"\" data-id=\"1568\" data-full-url=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/T8TweKlg.jpeg\" data-link=\"https:\/\/tandemprojects.cat\/projects\/gestio-xarxes-socials-esdeveniment\/t8tweklg\/\" class=\"wp-image-1568\" srcset=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/T8TweKlg-1024x737.jpeg 1024w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/T8TweKlg-300x216.jpeg 300w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/T8TweKlg-768x553.jpeg 768w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/T8TweKlg-1536x1106.jpeg 1536w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/T8TweKlg-2048x1475.jpeg 2048w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/T8TweKlg-260x187.jpeg 260w, https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/T8TweKlg-1170x842.jpeg 1170w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n<\/div><\/div>\n","protected":false},"featured_media":1503,"template":"","clients":[],"serveis_tandem":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Network Event Management - Tandem Projects<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tandemprojects.cat\/en\/projects\/social-network-event-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Network Event Management - Tandem Projects\" \/>\n<meta property=\"og:description\" content=\"The Maori Race is a sports event that was born in the digital era and has a very prominent online presence compared to its main competitors. It is the steeplechase with the biggest potential in its sector nowadays and the growth in recent years has been exponential in terms of the number of registrations, sponsorship\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tandemprojects.cat\/en\/projects\/social-network-event-management\/\" \/>\n<meta property=\"og:site_name\" content=\"Tandem Projects\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-13T10:44:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/n1fPmYuQ.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"2000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tandemprojects.cat\/en\/projects\/social-network-event-management\/\",\"url\":\"https:\/\/tandemprojects.cat\/en\/projects\/social-network-event-management\/\",\"name\":\"Social Network Event Management - Tandem Projects\",\"isPartOf\":{\"@id\":\"https:\/\/tandemprojects.cat\/en\/#website\"},\"datePublished\":\"2020-06-22T17:04:17+00:00\",\"dateModified\":\"2020-07-13T10:44:30+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/tandemprojects.cat\/en\/projects\/social-network-event-management\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/tandemprojects.cat\/en\/projects\/social-network-event-management\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/tandemprojects.cat\/en\/projects\/social-network-event-management\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/tandemprojects.cat\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projectes\",\"item\":\"https:\/\/tandemprojects.cat\/en\/projects\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Social Network Event Management\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tandemprojects.cat\/en\/#website\",\"url\":\"https:\/\/tandemprojects.cat\/en\/\",\"name\":\"Tandem Projects\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/tandemprojects.cat\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tandemprojects.cat\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/tandemprojects.cat\/en\/#organization\",\"name\":\"Tandem Projects\",\"url\":\"https:\/\/tandemprojects.cat\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/tandemprojects.cat\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/FAVICON-TANDEM_Mesa-de-trabajo-1.jpg\",\"contentUrl\":\"https:\/\/tandemprojects.cat\/wp-content\/uploads\/2020\/06\/FAVICON-TANDEM_Mesa-de-trabajo-1.jpg\",\"width\":1067,\"height\":1067,\"caption\":\"Tandem Projects\"},\"image\":{\"@id\":\"https:\/\/tandemprojects.cat\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/tandemprojects\/\",\"https:\/\/www.linkedin.com\/company\/tandemprojects\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Social Network Event Management - Tandem Projects","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/tandemprojects.cat\/en\/projects\/social-network-event-management\/","og_locale":"en_US","og_type":"article","og_title":"Social Network Event Management - Tandem Projects","og_description":"The Maori Race is a sports event that was born in the digital era and has a very prominent online presence compared to its main competitors. 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