During the Christmas season, families look for experiences to live with the little ones. Family event programming is a sector where Tandem Projects innovates and, as always, we offer excellence in the organization and management of the event. At Tandem Projects, we came up with a great way to differentiate ourselves from the competitors: a sustainable ice rink.
Strategically placed in the Màgic Badalona, the ice rink has been perfectly capable of absorbing the flow of the shopping centre itself, as well as establishing synergies, as it has attracted a new audience to the space. It has offered leisure and family activities, therefore, broadening the Centre’s range of recreational and sporting activities, and it has generated a brand image linked to families and sustainability.
Tandem Projects is in charge of the organization and integral production of the Ice Rink installed in the Màgic Badalona Shopping Centre. Furthermore this also includes a powerful local communication campaign based on the appearance in local television, press and radio, street marketing through turrets and banners and social networks, as well as insertions in the digital edition of the newspaper el Periódico. The communication campaign also includes an offline element based on a booth located in the main hall of the shopping centre.
With the ice rink, Tandem Projects has added a long-lasting, familiar and sustainable event to our list of organization and ideation experiences. A magical ice rink!